The White House made the headlines this week by finally becoming a member Tap. If someone who encourages Republican leadership to modernize our outreach to young people for years, I believe that this is a long -awaited step in the right direction. But at Tiktok, not enough is not enough in itself. To win the next generation of voters, this white house must continue – and faster.
President Trump’s political comeback in 2024 was no coincidence. It was built on connecting with youth voters in ways that not republican had ever tried before. When he tapped me to stand up as chairman of the inaugural youth advisory council of the RNC in 2023, I told party leaders that the days of trust in a Sunday newspaper advertisement to deliver the message of the Gop were over. My generation does not read the advertisements – we scroll feeds. We share memes. We stream podcasts. We are digital natives and every party that is serious about winning our support must meet us where we are.
That is exactly what President Trump did. He embraced new platforms, bent for long podcasts and even launched a Tiktok account that soon became the fastest-growing account in the history of the platform. The results spoke for themselves. Nationally, 46% of Gen Trump supported in 2024, an increase of 10 points from 2020. In Wisconsin, Republican support for 18 to 29-year-olds jumped to 48% in 2024 from 36% in 2020 to 48% in 2024. That is a generation shift in motion.
White House is launching an official Tiktok account with Trump that was prominently present in Debut Video
But the work is not nearly over yet. De Gop owns the house at 218 seats-a razor-thin margin and the results showed clear gap between young voters. Young men walked to the right while young women leaned to the left, especially about issues such as abortion. The collection meal is clear: Republicans cannot get their foot off the gas when it comes to modern youth range.
And here is the truth: if Republicans do not stay in the game, others will do that. My colleagues not only watch President Trump-Ze also listen to Progressive Rep. Alexandria Ocasio-Cortez, DN.Y. And even extreme left-wing figures such as Democratic socialist Zohran Mamdani, who could soon be mayor of New York City.
Many in gene flirt with socialism Because those voices appear too often online and on campus on campus. If the White House and the Gop Gen Z want to cement, they now have to get into the game – not in two years from now on.
Here are three ways in which the White House can grab this moment:
1. Launch a podcast of the White House – the modern hireside chat
One of the biggest turning points in 2023 came when Trump started to appear on popular podcasts. These were not cable news of 7 minutes cut for social media. They were long, unfiltered, authentic conversations that last up to three hours. And they reached tens of moms of millions of people, many of them first voters.
I made memes for the White House. This is what I learned
Young Americans drown in student debt, struggle to pay eggs and work two jobs. They do not pay for cable bundles. They stream on YouTube and Spotify. That is why podcasts were so effective – because they met people where they were already.
Now that he is back in the Oval Office, President Trump should continue by organizing a monthly podcast from the White House. Thirty minutes, once a month. It would be the modern equivalent of FDR’s Fireside chats: a direct, unfiltered line of the president of the people. That kind of accessibility would be a connection with young voters and bypass the hostile filter of Legacy Media.
2. Take a campus striking tour
In May, just before he was on stage to deliver the starting address at the University of Alabama, I had the opportunity to meet President Trump one-on-one. I immediately told him: my colleagues don’t just want to see their president online – they want to see him on campus.
Trump tells the graduates from the University of Alabama not to be a ‘victim’, says in America ‘, we reject that idea’
The impact of a campus consultation would be huge. Universities are the beating heart of the political culture of Gen Z. Too often, conservatives have given up land on the left. But when Trump goes into these spaces – whether it is a stadium full of graduates in Alabama or a meeting near a university city – students appear. And they listen.
The approach of the Kamala Harris campaign to keep their monopoly on Gen Z last November was a political consultant’s fever dream: using trendy sentences as “joy” in messages, placing tap trends and bringing our A-list celebrities. Until that moment they performed the perfect Made-in-A-Lab Playbook to win my colleagues, but there was only one problem: she shouted at us instead of talking to us.
There is a difference between the stage next to Beyoncé and think that all you have to do to win the youngest voters in America, and actually take the time to fly to university campuses and throw hot dogs in the student section such as President Trump in Tuscaloosa last October.
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Do you remember that the world was shocked when Trump descended at the Bronx for a meeting in a territory that Republicans had never visited much less? The same sense of excitement of an unseen community that is seen can happen again if the president gave a speech on Harvard campus.
An image of the statue of John Harvard on the campus of Harvard University in Cambridge, Massachusetts. (Maddie Meyer)
Imagine a presidentially speaking tour that takes him to large universities throughout the country, not only red states, but swing states where young voters could decide the power relations in 2026. Hearing directly from the President of the United States, not filtered by CNN or MSNBC, would cut the noise and give students the opportunity to deal with conservative ideas firsthand.
3. Keep the TIKTOK account active
The Tiktok account of Trump broke records as the fastest growing in the history of the platform. That momentum cannot be lost now that the campaign is over. Tiktok is where millions of young Americans spend their time, and the White House should treat it as a permanent tool for outreach, not just as a campaign gimmick.
Behind the scenes videos, short -term policy spending and even lighter content that shows the human side of the presidency, the public would reach that traditional news stores will never touch. The algorithm of Tiktok thrives on authenticity and the White House has the chance to use it as a window in the people of people – not just a political stage.
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President Trump’s Youth Outreach strategy helped rewrite the rules of American politics. It showed Republicans that Gen Z is not a lost cause. We are even more conservative than every recent generation. But winning our support takes effort. It requires consistency. And it is necessary to meet where we live – online and on campus.
Participating in Tiktok is a good move, but it must be the beginning, not the end. A monthly podcast from the White House, a presidential campus tour and a daily energetic presence on Tiktok would send a clear message: this president not only talks to young people – he talks to us. That is how you prevent gene Z from drifting to AOC or Zohran Mamdani and, instead, locking a generation for the conservative movement.
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