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Party City is expanding its retail operations to more than 700 Staples stores nationwide, marking a major distribution wave after closing hundreds of locations in recent years.
The partnership, announced Tuesday, will bring Party City’s balloons, decorations and party supplies to Staples stores and its website, with plans to expand to additional locations through 2026.
The move follows a wave of closures linked to financial problems and restructuring efforts. Instead of reopening standalone stores, the company is banking on partnerships to quickly scale its presence at a lower cost.
The rollout comes just in time for graduation season, a key spending period for retailers. Nearly 4 million students are expected to graduate by 2026, while last year’s graduation spending was more than $6.8 billion, according to industry estimates.
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Party City has been struggling financially in recent years. (Gabby Jones/Bloomberg via Getty Images)
For consumers, the partnership aims to streamline event planning by combining party supplies with Staples’ existing printing and marketing services. Shoppers can purchase balloons, decorations and tableware, while also creating personalized invitations, banners and signs all in one place.
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A Staples office supply store is seen in Springfield, Virginia (Saul Loeb/AFP via Getty Images)
Staples, long known for its office and school supplies, has expanded its in-store services to attract more footfall and diversify beyond its traditional businesses. The addition of Party City products is expected to attract customers planning celebrations and create opportunities to increase spend through additional services such as printing and signage.
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As part of the rollout, customers can order party supplies online for in-store collection, with additional features such as scheduled balloon collections expected to launch in the coming weeks.
Staples has expanded its retail services to attract more visitors and diversify beyond traditional operations. (David Paul Morris/Bloomberg via Getty Images)
Staples and Party City are also offering promotional offers related to the launch, including discounts on balloons, decorations and custom printing services.
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The companies said they plan to expand the partnership to more locations over time, signaling a continued push to capture a greater share of event-driven consumer spending.
