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McDonald’s is launching one limited edition giveaway ahead of Valentine’s Day, pairing one of the most recognizable menu items with a traditional high-end product: caviar.
The fast-food chain announced in a release Monday that it will offer McNugget Caviar kits via an online drop at McNuggetCaviar.com.
The kits are available for free while supplies last and are not sold in McDonald’s restaurants.
The promotion marks McDonald’s first collaboration with Paramount Caviara U.S.-based caviar supplier known for serving Michelin-starred restaurants and luxury hotels, the company said in a press release.
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McDonald’s is teaming up with Paramount Caviar for a limited edition Valentine’s Day giveaway. (Paul Weaver/SOPA Images/LightRocket/Getty Images)
Each set includes a can of Baerii Sturgeon caviar labeled McNugget Caviar, a $25 Arch Card redeemable for Chicken McNuggets, crème fraîche and a mother-of-pearl caviar spoon.
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McDonald’s has announced a free Valentine’s Day promotion that pairs Chicken McNuggets with premium caviar in limited kits available online beginning February 10 at 11 a.m. ET. (McDonald’s)
McDonald’s hasn’t said how many kits will be available, but says quantities are limited and expected to go quickly once the drop begins on February 10 at 11 a.m. ET.
Founded in 1991, Paramount Caviar has built its reputation on sustainably produced caviar and has expanded from the professional culinary market to a direct-to-consumer offering, according to the company.
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Fast food giant has teamed up with Paramount Caviar to offer free kits via an online drop starting February 10. (McDonald’s)
“The crunchy, golden goodness of our signature McNuggets and the salty, savory, black pearls of Paramount’s Baerii Sturgeon Caviar ensuring a true match made in Heaven for life’s special occasions,” the press release said.
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“They’ve been pairing Chicken McNuggets with caviar for a long time before we made it official,” they continued. “We know our fans want to enjoy high-quality experiences without the price tag, so we want to treat them to something special – all at our expense.”
