What started as a conversation between two university football players became Cirkul, a company with billion dollars that transformed Americans.
Cirkul, a company in Tampa, Florida that sells adaptable water bottles that simply introduce water with taste patterns, enables customers to control the intensity of their drink with changing a dial. The company offers more than 150 flavors last year, with some of the customer favorites, including “Gateway Tea”, “Frosted Refreshers” and “Inflow Energy”, according to the Cirkul website.
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The duo launched the company in 2015. When building the company, Timing worked to their advantage, Wagoner said, because consumer trends to more water, less sugar and sustainability were in accordance with the benefits of Cirkul.
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Customers drink 96% more water when using the water bottle from Cirkul than with competing water bottles or drinks, according to Gay, with reference to a business study.
“One of the things that customers tell us time and time again is that they just drink as much more water as they get cirkul,” Gay said.
In 2022, according to $ 1 billion, the company was appreciated, according to To Business Insider. Earlier this year Cirkul led a super bowl commercial with Adam Devine, USA Today reported.
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Scales, however, quickly did not come without challenges. Because starting Cirkul to create a product that had not yet existed, had to be created, they had to build his supply chain off the ground, Wagoner said.
“Cirkul is a product that has never existed before,” said Wagoner. “We all had to pick it all from zero to a million to one hundred million units – whatever the figures – we really had to start all over again.”
Customers drink 96% more water when using the water bottle from Cirkul than with competing water bottles or drinks, Gay said, referring to a business study. (Cirkul)
When asked what advice they would give to young, prospective entrepreneurs, Wagoner and Gay emphasized the importance of believing in your idea and trusting your instincts.
“I would say that an advice I would give him is really with your weapons,” said Gay.
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Wagoner added: “Only because something does not exist does not mean that it should not … If you think something should exist, and you think you would use it, there are probably more people on the planet who would probably be just as good.”
