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Amazon announced the launch of Amazon Grocery on Wednesday, a new brand private label that merges popular items from Amazon Fresh and Happy Belly in one collection of “Grocery Essentials”.
The new brand of the retail giant has more than 1,000 supermarket items, ranging from milk and olive oil to producing, meat and seafood, with most products below $ 5. The launch comes “at a time when consumers are particularly price-conscious”, says Jason Buechel, Vice-President of Woldwide Supermarkt.
“With Amazon Grocery we simplify how customers discover and shop our extensive selection of food labels while retaining the quality and value that our customers expect and earn,” Buechel said in a statement.
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Amazon announced the launch of Amazon Grocery on Wednesday, a new brand of private label that merges popular items from Amazon Fresh and Happy Belly in one streamlined collection. (Amazon)
The selection includes the categories of supermarkets, from cage -free eggs and pre -cut bagels to fragmented Parmesan cheese, baby roots and ground beef, where most products of 4 stars or higher have earned by shoppers, according to an announcement from the company.
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To start the launch, Amazon also introduces new options such as freshly baked cinnamon rolls, cooled pizzadough and bottle spring water, with extra options such as frozen pasta meals, cake fillings, mesola and more frozen vegetables that were expected in the coming months, noted the announcement.
Amazon -signage during the CES Event 2024 in Las Vegas, Nevada, US, on Wednesday 10 January 2024. (Bridget Bennett / Bloomberg via Getty Images / Getty images)
The packaging of the new brand, which reduces the use of the plastic, has a “modern” and “clean” design with bold letters, according to the company.
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In 2024, the turnover of Amazon’s private label brands 15% compared to the previous year, with categories of groceries and household goods to clothing.
A general picture of the outside of the first branch of Amazon Fresh, on March 4, 2021, in the Ealing area of ​​London, England. (Leon Neal / Getty Images / Getty images)
Amazon -messages products are now available nationwide via Amazon.com and Amazon Fresh, online and in stores. The availability can vary per location.
The news follows a week after the Federal Trade Commission (FTC) announced that Amazon had agreed to pay $ 2.5 billion to arrange a lawsuit that misleads customers to pay for Prime subscriptions.
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