View what clicks on foxbusiness.com.
While Powerade continues to grow under the umbrella of Bodyarmor Sports Nutrition (BASN), they are now entering the improved water sector.
Powerade Power Water was launched on Wednesday, a new electrolyte-improved, zero sugar flared water designed for hydration. This marks the first product innovation of Powerade in more than five years.
Click here for more sports reporting on foxbusiness.com
A basket with powerade bottles can be seen on the field prior to the match between CF Montreal and Charlotte FC in Saputo Stadium on April 12, 2025 in Montreal, Quebec, Canada. (Minas Panagiotakis / Getty Images / Getty images)
“Just look back and see the success, we have grown the share in the category for seven straight neighborhoods, actually since we took over. We thought we have more room to grow, we have more places to take this brand because it really resonates with consumers and consumers are constantly looking for more functional benefits with their drinks,” she said. “So why the improved water category does not shake and give consumers what they are looking for, what is more functionality and a great tasting product in Powerade Power Water.”
How does a company distinguish itself in the water sector? As Niland put it, functionality is the key and a great tasting product. Power Water is formulated with 50% more electrolytes versus the leading electrolyte water drink – an important part of the brand.
Sec Rival Quarterbacks that the headliner of the new Powerade commitment -campaign before College Season
Then, when choosing flavors, Power Water will contain the iconic Mountain Berry explosion of the brand, as well as Strawberry Kiwi, Tropical Pineapple and Watermelon.
“We did extensive consumer research when we developed this product. When it comes to improved water, it is really the most important reason why people buy it, they know they should be hydrated, but they hate the taste of normal water,” Niland said. “Ensuring that this product tasted good, was of the utmost importance, but then it delivered a really unique and better for-your functionality. With 50% more electrolytes we wanted to build on that.
The NCAA and March Madness logos are displayed on a chair over a powerade -bottle for the Texas Longhorns match versus the Drexel Dragons in the first round of the NCAA Division I Ladies Championship on March 22, 2024, in Moody Center in Austin, T (David Buono / Icon Sportswire via Getty Images / Getty images)
“It is something that really resonates – seven straight neighborhoods of stock growth. It is really something that resonated with our brand for sports drinks, so we wanted to bring it to improved water.”
Niland said that more flavors are “in the pipeline” for next year, but this line-up with four taste has been found a powerade that loved consumers.
Power Water is launched in 20-essence a few bottles and 16.9-essence, Six-Pack offers and will be in stores in stores from October. It will follow up with a rural store and online online via Amazon in 2026.
Click here to get the Fox News app
The last part of this Power Water Puzzle will be marketing, as Niland said, and wants to get “liquid to lips” to get feedback from consumers. The brand will also add Momentum to its latest innovation with high-impact partnerships and stories guided through influencer, including collaborations with leading voices in fitness and athletes.
“Incredibly important,” Niland said about the marketing side of this launch. “For us it is the greatest priority for us to ensure that we roll out Powerade Power Water with a fully integrated marketing campaign. We have an incredible campaign, but we will have some star power behind it.”
