ProCap Financial Chief Market Strategist Phil Rosen Joins Varney & Co. to discuss brokerage firms introducing investment accounts for teens and Allbirds’ move to AI on ‘Varney & Co.’
Big brokers are increasingly targeting younger investors, opening the door for teens to start building portfolios years before they would traditionally.
The New York Stock Exchange on Wall Street. (Angelluisma/Getty Images)
Companies like Charles Schwab and Fidelity have long targeted older investors, but the rise of mobile-first platforms like Robinhood, which has a large share of millennial and Gen Z users, has intensified competition. Rosen pointed to this dynamic as a key driver behind the push for teen accounts, as older companies try to establish relationships earlier in investors’ life cycles.
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“I’m a big believer that the younger you have to start investing, that’s a good thing, right, because that could be a difference of millions of dollars by the time you retire if you start at 15 versus 25,” Rosen said.
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The trend reflects a broader cultural shift towards financial literacy and early investing, with more and more young people accessing markets through apps and social media. At the same time, Rosen warned that education remains critical as younger investors enter increasingly complex and volatile markets.
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“If we can get them to avoid those things, then I think so [a] Getting people involved in the markets is a good thing,” said Rosen, who warned against speculative trading behavior such as meme stocks and short-term options.
As competition increases, brokers appear willing to reconsider traditional entry points in an effort to secure long-term growth.
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