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About 36,000 Build-A-Bear plush bears are being recalled due to a possible choking hazard, the U.S. Consumer Product Safety Commission (CPSC) announced Thursday.
The recall concerns the weighted plush Heartwarming Hugs bear, which has a side pouch containing a heart filled with 2.5 pounds of ceramic beads that can be heated or cooled.
According to the CPSC, the bag is secured with a zipper, but the zipper could come loose, posing a choking hazard.
No injuries were reported, but in one incident in Britain the zipper came loose, the agency said.
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A close-up of a Build-A-Bear plush bear that was part of a recall after officials warned that a part of the zipper could pose a choking hazard. (US Consumer Product Safety Commission / Unknown)
“The safety and well-being of our guests and their families is our top priority,” Build-A-Bear said in a statement. “Out of an abundance of caution, consumers should immediately stop using the recalled Heartwarming Hugs Bear and return it to a local Build-A-Bear Workshop store to receive a refund in the form of the original payment or a gift certificate for the purchase price.”
The product is intended for children aged 3 years and over and contains a warning label advising adult supervision due to the heated and cooled element.
The bears were sold beginning in January at Build-A-Bear Workshop stores and online for about $48.
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Build-A-Bear external store sign. (Peter Dazeley/Getty Images)
The recall concerns model number 034464, which is sewn to the back of the bear’s paw.
Consumers are urged to immediately stop using the recalled bears and return them to a Build-A-Bear Workshop store for a refund.
Customers who cannot get to a store can request a free return shipping label through the company’s website.
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A recall has been issued for certain Build-A-Bear plush toys due to a possible choking hazard. (Enrico Mattia Del Punta/NurPhoto/Getty Images)
Build-A-Bear can be reached at 844-541-0144 or by email at ProductHotline@buildabear.com. More information is available on the company’s website under the recall section.


