Look what’s clicking on FoxBusiness.com.
UFC will take to the biggest stage of them all in less than two months, when some of the best fighters in the world face off on the South Lawn of the White House.
But perhaps the biggest summer the UFC has ever seen will kick off even sooner, as UFC announced Wednesday the upcoming Bud Light Summer Series, starting at next month’s UFC 328 in Newark, NJ.
The Summer Series includes the May event, UFC 329 in Las Vegas, UFC 330 in Philadelphia and other events to be determined.
CLICK HERE FOR MORE SPORTS COVERAGE ON FOXBUSINESS.COM
UFC and Bud Light are teaming up for a summer to remember, both inside and outside the Octagon. (Button light)
Bud Light’s senior vice president Todd Allen said in a press release, “It’s going to be a summer like no other for UFC fans, and we’re excited to work with our partners at UFC to create the new ‘Bud Light UFC Summer Series’ that will help make five summer fight nights even more memorable for fans and their crew.”
“It’s going to be a huge summer for our sport – the perfect time to bring together Bud Light, our UFC Fights and unique ways to give our fans more reasons to celebrate,” said Sana Shuaib, senior vice president of partnership marketing and digital for TKO Global Partnerships.
Bruce Buffer is an official spokesperson for Bud Light. (Button light)
DANA WHITE SAYS HE REFUSED TO GO DOWN DURING THE WHITE HOUSE CORRESPONDENTS SHOOTING
The Summer Series will feature a concert at Toshiba Plaza outside the T-Mobile Arena in Las Vegas on Friday, July 10, during International Fight Week. Fans can also receive limited-edition merchandise and see social media content created with notable UFC athletes.
Bud Light has been the official sponsor of UFC since 2023 and the company has grown exponentially in that time, including moving to Paramount Plus for streaming, and partnerships with Bud Light keep the “rocket ship” firing.
“I got the first class seat and Dana White is at the helm in the cockpit,” Buffer said. “It’s just grown exponentially and tremendously, and it’s going to continue to do so.
The Octagon during the UFC 180 event at Arena Ciudad de Mexico on November 15, 2014 in Mexico City, Mexico. (Jeff Bottari/Zuffa LLC/Zuffa LLC via Getty Images)
GET FOX BUSINESS ON THE GO BY CLICKING HERE
“The future is golden. Everything is golden. It’s how it’s marketed and how it’s managed, and we all know it’s going to be marketed and managed in the best way possible.”
