After the chaotic early 1920s, when the NFL led the way by leaning on woke nonsense like kneeling for the national anthem or introducing “Lift Every Voice” as a separate anthem for black Americans, there is a lack of trust between the average football fan and the halftime production of the Super Bowl. The meaning is: “What are they going to try this time?”
The NFL responded with an all-Spanish halftime show, effectively daring the Americans to have a problem with it. What are viewers going to do – not watch?
But many didn’t.
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Turning Point’s “All-American Halftime Show” was announced a few months ago to contrast what many expected to be a politicized halftime show from Bad Bunny, an artist whose songs are exclusively in Spanish and who has made political statements in the past, including “Ice Out” at the Grammy Awards and “F— Trump” during the Black Lives Matter protests.
Bad Bunny performs during halftime of the NFL Super Bowl 60 football game between the New England Patriots and the Seattle Seahawks, Sunday, February 8, 2026, in Santa Clara, California. (AP Photo/Julio Cortez)
The New York Times estimates the number of concurrent viewers of the alternative show at 6.1 million, while Turning Point says the total number of viewers was about 9 million. The show aired on streaming platforms such as YouTube and Rumble. That number may be a fraction of the “official” halftime show, but the Super Bowl halftime show is one of the most expensive productions in entertainment, often grossing more than $10 million, and the performers, who are not paid, perform for publicity.
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Losing 6 to 9 million viewers is not a win for the official show. That Turning Point was able to compete at all, with stars like Gabby Barrett and Kid Rock, is a testament to how much Americans crave a normal show — one with performers who don’t hate them, attack law enforcement, and despise the president they just re-elected.
Musician Bad Bunny performs during Apple Music’s halftime show during the NFL Super Bowl LX football game between the Seattle Seahawks and the New England Patriots at Levi Stadium on February 8, 2026 in Santa Clara, California. (Todd Rosenberg/Getty Images)
There was some irony in the show, like when Ricky Martin joined Bad Bunny on stage for the song “Lo Que Pasó en Hawái,” which translates to “What Happened to Hawaii.” What happened to Hawaii is that an influx of people moved uncontrollably to the island and the local population became displaced, with some forced to leave their homes.
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The text could easily be applied to the concerns many Americans have about uncontrolled, massive, illegal immigration during Joe Biden’s presidency:
“Quieren al barrio mío y que tus hijos se vayan (They want my neighborhood and want your children to leave) / No, no suelte’ la bandera ni olvide’ el lelolai (No, don’t let go of the flag or forget the lelolai) / Que no quiero que hagan contigo lo que le pasó a Hawái (I don’t want them to do to you what happened to Hawaii).”
Bad Bunny performs during the Half Time show at Super Bowl LX at Levi’s Stadium on February 8, 2026. (Darren Yamashita/Imagn Images)
Before the show, NFL commissioner Roger Goodell called Bad Bunny “one of the great artists in the world,” saying the artist “understood the platform he was on” and that the platform is used “to unite and bring people together through creativity and talent.”
He didn’t.
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His only spoken sentence in English – still the primary language of most Americans – was “God bless America,” followed by a list of countries in Central and South America. The point, of course, was that America – the United States of America – is not special and not something worth celebrating.
That’s the problem with choosing someone like Bad Bunny for the Super Bowl halftime show. His music is great on the beach, with a few beers, playing in the background. But the halftime show should be something different. As Goodell said, it must unify.
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As Americans, we are in a new moment – a “vibe shift” following Donald Trump’s re-election – where we know we have something worth preserving and celebrating.
Bad Bunny doesn’t understand that, and it showed.
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