If you watched the Super Bowl last year, you probably remember the Rocket Mortgage commercial that cut through the noise and went straight to the heart. Instead of flash or controversy, it told a quiet story: a family, a house, children growing up, ordinary moments that turn out to be anything but.
For a moment it almost felt like a pro-life message.
Of course that wasn’t the case. It was an advertisement. But it worked because it tapped into something deep and universal, something every human heart recognizes instinctively. Life, family, love and belonging are important. Life is not a problem to be solved. Life is a gift.
That simple truth is our theme for this year’s 53rd National March for Life: Life is a gift.
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Anti-abortion protesters hold a banner as they gather in front of the U.S. Supreme Court building during the annual March for Life rally in Washington, DC, January 24, 2025. (Evelyn Hockstein/Reuters)
For more than fifty years, Americans have gathered in Washington, DC, for the world’s largest annual human rights demonstration to espouse a fundamental belief: every human life, born and unborn, has inherent dignity and immeasurable worth, and deserves protection and support in our laws, our communities, and our families.
The abortion debate has always been on two levels. One is intellectual: facts, science, public policy and law. That level is important. The truth must be defended clearly and honestly.
And the facts are convincing. Science shows that human life begins at conception. From that first moment, a new person with genetically unique DNA exists. By six weeks, a heartbeat can be detected. It is unmistakably the child’s and not the mother’s. By twelve weeks, organs have formed, fingerprints appear, and babies often suck their thumbs, sometimes favoring one hand over the other. Scientific research indicates that unborn children can feel pain by 15 weeks of age.
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The facts also reveal ugly truths about the abortion industry. Planned Parenthood’s abortion rates continue to rise while other health care services decline. Today, 97% of pregnant women who attend a Planned Parenthood facility are no longer pregnant. Chemical abortions now account for more than half of all abortions in the United States, despite mounting evidence that abortion drugs pose serious risks to women’s health.
A large study found that nearly 11% of women taking mifepristone experience serious or life-threatening complications – a number that is much higher than what women are often told and would certainly not be tolerated for almost any other type of drug.
These facts should be shouted from the rooftops. But facts alone do not change a culture.
Especially in today’s time, when many debates take place online, asynchronously and impersonally, people are often not affected by a series of bullet points. We are moved by encounters with what philosophers call the transcendentals: truth, beauty and goodness. Our thoughts change and our hearts soften when we see something worth loving and holding.
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That is why the March for Life continues after so many years. Movements fueled primarily by anger tend to burn out. Anger is not sustainable. But joy is.
The abortion debate has always been on two levels. One is intellectual: facts, science, public policy and law. That level is important. The truth must be defended clearly and honestly.
Anyone who attended the March knows this. The face of the March for Life is not anger or resentment, but joy: the singing, the energy, the love for both mother and child. Countless thousands of people, many of them young, stand together in the cold to peacefully bear witness to life.
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That youthful presence is especially striking at a time when Gen Z’s pro-life self-identification is increasing and Gen Z’s willingness to accept abortion on demand during pregnancy is plummeting, according to a Gallup poll last summer. On campuses, social media, and local communities, a rising generation is addressing this issue with clarity and compassion, unafraid to courageously tell the truth and determined to shape a culture that sees life not as a burden, but as a blessing.
Ultimately, what gives the pro-life movement its staying power is that it is defined not by what it rejects, but by what it embraces. At its best, our movement points toward a complete vision of human flourishing: a vision rooted in love, responsibility, and the belief that no life is disposable. More than three-quarters of voters — including strong majorities of Democrats, independents and women — support pregnancy centers that offer pre- and post-birth support instead of abortion. That positive testimony is what continues to move hearts long after the arguments have faded.
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The world will continue to change. Politics will change. There will be a cultural wind blowing. But the mission of the March for Life remains steadfast: to affirm the inestimable value of every human life, to advocate for greater protections for the littlest of people, to support women and families, and to joyfully bear witness to a truth that never loses its power.
No matter the circumstances, life is a gift. That truth speaks to the heart of every person. And that’s why we keep marching for life.
