Travis Kelce Announces Brand New Business: ‘I Have Exciting News!!!’

NFL star Travis Kelce adds another promising gig to his entrepreneurial resume.

Kelce, along with consumer executive Glenn Murphy and technology executive Dave Habiger, are teaming up with the New York-based hedge fund to acquire what the press release from Jana Partners notes is an estimated 9% stake in Six Flags Entertainment Corp.

Kelce shared the news on Instagram with a montage of home videos of him as a child at Cedar Point theme park in Ohio. Six flags, which one merged last year with Cedar Point’s parent company Cedar Fair, now owns and operates 42 properties in North America.

“To all my fellow theme park and amusement park enthusiasts,” Kelce wrote on Tuesday. “I have exciting news! I couldn’t pass up the opportunity to continue the tradition and make Cedar Point and Six Flags even more special for the next generation of families!”

“I am pleased to partner with JANA Partners as an investor in Six Flags,” he continued. “So crazy to even imagine this being real, but you gotta love it when life comes full circle.”

Jana Partners stated in the official press release that their new group of investors plans to “engage with” the Six Flags board of directors to “identify opportunities to increase shareholder value and improve the guest experience” at the theme parks.

Kelce, who grew up in Ohio, said in an accompanying statement Tuesday: “I am a lifelong Six Flags fan and grew up visiting these parks with my family and friends. The opportunity to make Six Flags special for the next generation is one I couldn’t pass up.”

What this will look like in action remains to be seen, although Kelce’s name alone has contributed to some tangible waves in the stock market as shares of Six Flags. reportedly shot up by more than 15% Tuesday after the unexpected news.