Storch Advisors CEO Gerald Storch discusses Adobe’s prediction that online spending will grow at a slower pace in the upcoming holiday season on ‘Varney & Co.’
Amazon is gearing up for the holidays with a plan to hire 250,000 workers across its U.S. fulfillment and delivery network.
The online trading giant is hiring full-time, part-time and seasonal positions, with positions posted weekly through December. Amazon touted that regular full-time and part-time employees earn an average of $23 per hour with benefits, and that seasonal employees can earn an average wage of more than $19 per hour.
The company said it would invest more than $1 billion in additional compensation and benefits for its fulfillment and transportation associates, bringing the average total compensation to more than $30 per hour when you include the value of their chosen benefits.
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“We find that our seasonal reels are very popular (often filling up within minutes of being posted) because they meet the different needs of so many different people,” Amazon said in a blog post.
An employee packages products during a media tour of Amazon.com Inc.’s DAB2 fulfillment center. in Daytona Beach, Florida, USA, on Tuesday, September 23, 2025. (Miguel J. Rodriguez Carrillo/Bloomberg via Getty Images/Getty Images)
In addition to pay, the company says the seasonal positions offer flexible hours. Meanwhile, options for employees who stay for regular full-time employment continue to expand, with access to a range of benefits including healthcare and education programs such as Career Choice, where the company pays upfront tuition for employees to earn college degrees or certificates.
Amazon is just one of a few companies making public commitments about vacation workforces. After a summer of subdued hiring, seasonal retail hiring is expected to fall to its lowest point since the recession-hit season of 2009, according to a recent report from employment firm Challenger, Gray & Christmas.

Packages on a conveyor belt during a media tour of Amazon.com Inc.’s DAB2 fulfillment center. in Daytona Beach, Florida, USA, on Tuesday, September 23, 2025. (Miguel J. Rodriguez Carrillo/Bloomberg via Getty Images/Getty Images)
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The company expects retailers to add fewer than 500,000 positions in the last three months of 2025, which would be the smallest seasonal gain in 16 years.
“Seasonal employers are facing a confluence of factors this year: tariffs are looming, inflationary pressures persist, and many companies remain reliant on automation and permanent staff rather than large waves of seasonal hiring,” said Andy Challenger, Senior Vice President of Challenger, Gray & Christmas.
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While there is a chance of “late hiring if holiday sales surprise on the upside, the cautious pace of announcements so far suggests companies are not betting on a big seasonal surge,” Challenger said, adding that “this year may be more about doing more with less.”

Amazon Prime delivery person in van sorting packages, Queens, New York. (Lindsey Nicholson/UCG/Universal Images Group via Getty Images/Getty Images)
In addition to Amazon, Bath & Body Works plans to hire 32,000 employees this holiday season, including 2,000 positions in its distribution centers.
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Spirit Halloween plans to add 50,000 employees and Kohl’s has announced it is hiring seasonal workers, though it did not provide a figure.
| Ticker | Security | Last | Change | Change % |
|---|---|---|---|---|
| AMZN | AMAZON.COM INC. | 220.07 | +3.70 |
+1.71% |
Meanwhile, Target reported on its seasonal plans but made no major hiring announcements. Instead, the company said it would offer hours to existing employees and tap into a network of 43,000 “OnDemand” team members, in addition to hiring new team members.


