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Fanatics has tapped another superstar athlete as its exclusive memorabilia partner.
Fanatics announced Wednesday that the WNBA is a star Paige Bueckersthe Dallas Wings’ first overall pick in 2025, agreed to an exclusive, multi-year autographed memorabilia partnership, becoming the latest athlete to join the Fanatics Authentic division.
This deal is Bueckers’ first exclusive memorabilia partnership.
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“Working with Fanatics is a game changer for me,” Bueckers said in a statement. “They are the clear leader in the memorabilia industry and understand what matters most: the relationship between athletes and their fans. I couldn’t be more excited to work together, create incredible products and continue to take female athletes and our game to new levels, while building stronger connections for fans and collectors everywhere.”
The collaboration will provide fans with memorabilia and collectibles not only from Bueckers’ early days in the WNBA, but also from her time starring in the WNBA. UConn Huskies. This includes signed and inscribed basketballs, jerseys, photos, shoes and select game-used equipment.
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“Paige represents the future of women’s basketball, and we’re excited to bring fans closer to her and her remarkable journey through this exclusive partnership,” Victor Shaffer, Executive Vice President of Fanatics, said in a statement. “Fanatics is proud to celebrate the incredible moments from throughout her career and work closely together as she builds a legacy that extends far beyond the basketball court.”
The partnership will also impact what matters most to Bueckers, as Fanatics will make a significant annual donation to the Paige Bueckers Foundation.
Bueckers’ foundation focuses on creating opportunities and advancing justice in four key areas: sports, creative, economic and food equality, and well-being.
Bueckers, 24, joins other female sports stars teaming up with Fanatics Authentic, including New York Liberty star Sabrina Ionescu and USC phenom JuJu Watkins, who many predict will also be a No. 1 overall selection in the WNBA Draft in the future.
Fanatics Authentic also works with Tom Brady, Jayson Tatum, Victor Wembanyama, Paul Skenes, Jayden Daniels and Harry Kane.
Bueckers recently won the 2025 Rookie of the Year Award, averaging 19.2 points, 3.9 rebounds and 5.4 assists per game while shooting 47.7% from the field and 33.1% from beyond the arc. Accolades are nothing new to her. In high school, she was named Gatorade National Player of the Year and Athlete of the Year.
At UConn, Bueckers became the first freshman to capture the game’s most prestigious awards: the Wooden Award, Naismith Award, AP National Player of the Year and USBWA National Player of the Year.
Bueckers faced setbacks just before her junior season when she tore her ACL in August 2022, forcing her to miss the entire 2022-2023 campaign. She suffered the injury during a basketball game, but returned strong the following season.
Dallas Wings guard Paige Bueckers (5) drives to the basket against the Atlanta Dream in the fourth quarter at Gateway Center Arena in College Park on August 29, 2025. (Brett Davis/Imagn images / IMAGN)
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Bueckers could have left Geno Auriemma’s program after the 2023-2024 season, but she decided to leave some unfinished business: She wanted a national title. That’s exactly what the Huskies earned in 2024-25, with Bueckers setting the school record for most points scored in NCAA Tournament games throughout her career.
Her professional career is just getting started, and some of her biggest moments will now be available exclusively on Fanatics as she looks for more accolades – and, more importantly, WNBA titles – in the coming years.
