Zaza Pachulia recalls the first impression of Shoot 360s Tech
As sport and technology keep crossing, young athletes and established professionals have more tools at their disposal.
For a long time are the days of training without the help of data. Shooting percentages have always been an important measure of basketball, and Shooting 360 has taken action to help increase the development of players. Shoot 360 is a basketball innovation company with a sharp focus on the development of skills for athletes of varied skills levels. The company uses compelling technology and promotes a data -driven training environment.
Zaza Pachulia, who won back-to-back NBA titles with the Golden State Warriors, serves as one of the company’s ambassadors and is an investor. Atlanta Hawks star Trae Young and four-time WNBA champion Sue Bird have also made investments.
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The retired NBA attacker said that he eventually traveled to Los Angeles with his friend and colleague to look closer at what shoot 360 had to offer.
Georgian and former NBA player Zaza Pachulia looks up during a match between SSC Napoli and AC Milan in Stadio Diego Armando Maradona 2 April 2023, in Naples, Italy. (Giuseppe Mafia / Nurphoto via Getty Images / Getty images)
“We jump on a plane, we flew there … (we) come to the facility. The first impression and reaction was like: ‘wow’, they are so many screens, it is like a playground for basketball.”
In 2012, Shoot 360 founder Craig Moody launched the first location in Oregon. Moody wanted to build a technologically advanced basketball training and competition experience of world class. Fast-forward just over a decade, and almost every NBA franchise uses Shoot 360’s Advanced Ball Detection Technology. More than 100 programs at NCAA level also depend on the brand’s own software.
“On the training side we use the most advanced science there is. What is important when photographing is bow, depth, left (s) on the right. What is important when you photograph is to get immediate feedback. Prior to this technology, most shooting coaching was all subjective,” Moody said.
“(However), with our technology, we use what is called a ‘Splash meter’, and on the screen above the basket on a 75-inch screen, the players can immediately see what is happening on the screen. So they can adjust their bow, deep, left, to the right to get within the ‘Splash zone’. So what we can normally take to become an elite-Schutter.
Moody also noted that the technology of Shoot 360 can also help players to develop passing and ball handing skills.
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Pachulia added that there were “so many reasons” that he finally decided to work with Shoot 360.
“This product was the right one, and I decided to invest personally with other NBA players who came in,” said Pachulia. “Jamal Crawford, Thaddeus Young and Trae Young (Are) also partners. Some Wnba Players, Sue Bird and (others). “
Later this year, Brooklyn Sports and Entertainment (BSE) will be the first youth basketball facility in the New York, New Jersey and Connecticut region with a technology from Shoot 360.
An outdoor view of the Brooklyn Basketball Training Center in the Borough or Brooklyn in New York City. (Photo thanks to BSE)
New York Liberty Star Breana Stewart, who plays home games in the Barclays Center in Brooklyn, expressed confidence about shoot 360’s presence in the training center that ultimately offers more opportunities for youth basketball players.
“When I grew up, I had no access to something like that, and I can only imagine how much my game would have changed,” Stewart said in a statement sent to Fox Business. “What Brooklyn Basketball is built with Shoot 360, is giving children real tools to grow, build up and have fun. I like to see this kind of investment in the next generation, here in our Liberty community.”
New York Liberty Vooruit Breanna Stewart shoots against the Chicago Sky in the first half in Wintrust Arena in Chicago on May 22, 2025. (Kamil krzaczynski / imagn images / imagn)
Shoot 360 continues to expand. The brand tries to have 600 franchise locations in North -America, Europe and Asia operational by 2030.
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“At Brooklyn Basketball we are really enthusiastic about introducing Shoot 360 technology to the next generation of athletes,” said Marissa Shorenstein, chief officer of external affairs at BSE, in a statement. “If the only youth facility in the Tri-State area equipped with this advanced tool, we are proud to offer participants an unparalleled training experience, thereby providing immediate, data-driven feedback that accelerates the development of skills like never before.
“Shoot 360 will also enable our youngest athletes to reach new heights through measurable progress and personalized coaching. We are committed to shaping the future of basketball by combining innovation and passion. And with Shoot 360 our training center will be a game changer for our community.”
