Dallas Cowboys owner Jerry Jones joins ‘Fox & Friends’ to discuss his cancer fight and to build the Cowboys and his ‘Landman’ Cameo.
The Dallas Cowboys cheerleaders recently received an increase from 400% to $ 75 per hour for the 2025 season, which marks a victory that also raises questions about whether the new compensation of the iconic team is now reflecting their actual value.
De Raise was secured at the end of season two of “America’s Sweethearts: Dallas Cowboys Cheerleaders” from Netflix, who premiered in June and emphasized the challenges of the challenges that the members of the challenges are confronted. Four-year-old veteran Megan Mcelaney revealed in the show that the Squad members were given a considerable wage increase.
“Our efforts were heard and they wanted to give us a wage increase,” said Mcelaney in episode 7. “And we eventually got an increase of 400%, which is life -changing.”
The wage increase has also asked questions about how much of the $ 12.8 billion rating of the Dallas Cowboys is bound to their cheer team, The Hollywood Reporter reported, stating Sportico.
Dallas Cowboys Cheerleaders reveal 400% wage increase in the new season of Netflix series
Kelee, Karley, Megan, Tori, Kelcey, Chandi, Armani and Sophy of the Dallas Cowboys Cheerleaders perform during the Netflix -Summer holiday on 30 May 2024, in Los Angeles, California. (Joe Scarnici / Getty images for Netflix / Getty images)
Since the debut of the Netflix show in 2024, the famous team of cheerleaders has generated around $ 50.2 million in equivalent brand value for the Dallas Cowboys, according to the Hollywood Reporter, with reference to Apex Marketing Group President Eric Smallwood.
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That figure that no merchandise sale or the role of the team in broadening the audience of the cowboys includes high-profile promotional performances, exposure of the show and the media and social media attention they attract. Smallwood calculated that number by estimating the amount that it would cost the football team to fully buy that level of exposure, according to the Hollywood Reporter.
Members of the Cheerleaders of Dallas Cowboys are depicted with Charlotte Jones, Jerry Jones, Ted Sarandos and Bela Bajaria at the premiere of Netflix’s “America’s team: The Gambler and his Cowboys” in the Egyptian theater Hollywood on August 11, 2025, (Frazer Harrison / Getty Images / Getty images)
During an episode of the second season of the show, tensions came to a highlight when the Dallas Cowboys Cheerleaders debated about one of their practices in the midst of frustration about their latest contract. At the time, five -year -old veteran Jada McLean, who is now retired, earned $ 15 per hour without health insurance. In addition to her role as a cheerleader, she worked as an assistant in the office of a dermatologist, the Hollywood Reporter reported.
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“We have value, and what are we willing to do to show them that we know our value?” McLean asked the team.
While McLean earned only $ 15 per hour that year, Dallas Cowboys Quarterback Dak Prescott $ 60 million earned.
The Cheerleaders of Dallas Cowboys during “Audience Suggestion Box” on Wednesday 25 June 2025. (Todd Owyoung / NBC via Getty Images / Getty Images)
On August 19, the Dallas Cowboys and the owner, Jerry Jones, became the focus of another Netflix series “America’s team, The Gambler and his cowboys.”
Jones, who bought the Dallas Cowboys in 1989, said ‘Fox & Friends’ on August 21 that sports were not financially viable at the time. He also admitted that he did not have enough money to fully buy the team, but was still able to secure ownership.
“I wanted the dream of my life,” Jones said. “The moment I got there, I knew that there had to be other ways to involve our fans.”
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