IMAX CEO Richard Gelfond discusses the expansion plans of his company, competes with entertainment at home and working with Tom Cruise and Christopher Nolan on ‘Barron’s Roundtable’.
The most recent film in the “Mission: Impossible” franchise met theaters in May, with “Mission: Impossible – The Final Reckoning” Big Bucks in the cash register and at the same time becoming a blessing for IMAX.
“The Final Reckoning” marked the eighth film in the popular long -running action ranchise with actor in the lead role Tom Cruise As a character Ethan Hunt. The series debuted almost 30 years ago in 1996.
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IMAX CEO Richard Gelfond said during a recent interview with “Barron’s Roundtable” that the actor had told him “Maybe a year and a half ago” that he wanted “three weeks in IMAX”.
Richard Gelfond, Chief Executive Officer of IMAX CORP., speaks in the Chinese film industry in the era of Globalization as part of the 18th Shanghai International Film Festival in Crowne Plaza on 16 June 2015. (Visual China Group via Getty Images / Visual China Group via Getty Images / Getty Images)
“We usually only play things for two weeks because large blockbusters come every few weeks,” he said.
According to Gelfond, Cruise said: “So tell me what to do to get three weeks.”
“First of all, there were traditional things, such as the premiere in Imax, Marketing, size and this,” said the IMAX CEO. “But I said,” Tom, I want you – every question they ask you, I want your imax to answer. So if they say, “What do you think of the script?” “In Imax is it great.” “
He said that “worked”, noted that the IMAX “a large part of the cash register for Mission: Impossible 8” and the film “did very well”.
A billboard near Hollywood & Highland promotes the new Tom Cruise film ‘Mission: Impossible the Final Reckoning’ on 23 May 2025 in Hollywood, California. (Aaronp/Bauer-Griffin/GC images/Getty images)
IMAX reported on 27 May that “The Final Reckoning” generated $ 31 million in the IMAX Global Network during the opening weekend until Monday. It marked the “second biggest memorial day weekend debut ever” for the company, said it.
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The film brought $ 190 million worldwide during the debut weekend, according to the Los Angeles Times.
Tom Cruise at the “Mission: Impossible – The Final Reckoning” US premiere held in Lincoln Center Fountain Plaza on May 18, 2025 in New York, New York. (Kristina Bumpphrey / Variety via Getty Images / Getty Images)
Box Office Mojo begged the worldwide gross of the film at $ 576.5 million from Wednesday. That nine digit hollow helped the film rank led by the cruise as having the fourth largest global cash register so far this year, according to the site.
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“The Final Reckoning” used IMAX cameras during filming. Certain scenes in the film also have an “IMAX-EXCLUSIVE Extensive Image ratio”, according to a press release from IMAX.
