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Costco quietly showed off a new exclusive Nike sneaker on Friday, a surprising move that sent both customers and the resale market into a frenzy.
In just three days, the product’s resale price skyrocketed to about 200% or more, with prices ranging from about $400 to $1,000 on third-party sites including StockX, eBay and GOAT.
The sneakers appear to be inspired by Kirkland’s signature sweatshirts, which are known for the retailer’s own branding in black, gray and white tones.
Customers shop for clothes at a Costco store in Novato, California on July 13, 2021. (Justin Sullivan/Getty Images/Getty Images)
Adorned with various Kirkland emblems, the sneakers come in a gray colorway with an exterior that resembles sweatshirt material and an inner lining that mimics the pilled texture that a sweater develops after repeated wear.
Kirkland’s logo appears on both the lateral heel and inner tongue, with the tongue label reading “Nike Skateboarding Dunk Low Pro.”
COSTCO’S LESS-KNOWN MEMBERSHIP BENEFITS, EXPLAINED
People visit the Nike store on 5th Avenue during the holiday season in New York City, USA, December 9, 2022. (Eduardo Munoz/Reuters / Reuters Photos)
On the back of the tongue is a label that mimics the white price tags the retailer uses in-store, reading “Kirkland Signature Skateboarding Shore” for $135.00.
While the sneaker retails for $134.99, Costco is known for embedding subtle meanings into its pricing. The ‘.99’ in €134.99 usually indicates a regular price item, while the ‘.00’ in €135.00 may indicate the product is low in stock.
| Ticker | Security | Last | Change | Change % |
|---|---|---|---|---|
| COSTS | COSTCO WHOLESALE CORP. | 940.25 | -12.64 |
-1.33% |
The shoe also comes with a removable hang tag designed to resemble a Costco Executive membership card.
Costco membership and customer service counter in a Florida store. (Lindsey Nicholson/UCG/Universal Images Group via Getty Images/Getty Images)
Additionally, the insole features a large Kirkland logo, while the back features an image of Costco’s famous affordable hot dogs, complete with a $1.50 price tag.
| Ticker | Security | Last | Change | Change % |
|---|---|---|---|---|
| NKE | NIKE INC. | 61.84 | -0.74 |
-1.18% |
On the StockX platform alone, 660 pairs of shoes were resold this weekend, with the highest sale price being $600.
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The sudden release comes after the collaboration’s leak last year, which provided only limited details and left fans speculating about the design, price, and overall concept.
