Jason Robins, CEO of Draftkings, opens about how money is placed for the Super Bowl on ‘The Claman Countdown’.
Meta announced on Thursday that a collaborative Instagram post from pop star Taylor Swift and NFL -star Travis Kelce Platform engagement records, which in the first hour collected a million reposts in less than six hours and more than 14 million likes.
The joint post that announces the involvement of the couple is now one of the most divorced in the history of Instagram, according to the company.
The event proves the unparalleled cultural influence of Swift, Kelce’s crossover start-up power beyond Sport and Meta’s Push to make both Instagram and Threads Central Hubs for real-time cultural moments.
Taylor Swift and Travis Kelce are involved: see the Ring of $ 550K
Taylor Swift and Kansas City Chiefs Tight End of Travis Kelce (87) run off the field after the trophy ceremony after the victory of the Chiefs 32-29 on the Buffalo Bills in the AFC Championship match on Sunday 26 January 2025, in HA Field at Arrow S (Emily Curiel/Kansas City Star/Tribune News Service via Getty Images)/Getty Images)
Meta noted that after the announcement the name Van Swift quickly hit the top of trending subjects on his new threads app. The move comes as a victory for Meta because it fights with X (formerly Twitter) for real -time cultural moments.
Swift has a history of breaking the internet. Her 2022 album “Midnights” Brak Spotify’s Single-Day streaming plate and became the most streamed album worldwide in a period of 24 hours and her recent Tours Tour dedicated more than $ 2 billion.
The NFL profile of Kelce is turbo compressor due to the “Swift Effect”. When Swift attended his Kansas City Chiefs matches last season, Kelce’s Jersey sales jumped and NFL TV reviews saw a bump.
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Las Vegas, Nevada – 11 February: Travis Kelce #87 of the Kansas City Chiefs and Taylor Swift responding while they Mecole Hardman Jr. #12 of the Chiefs of Kansas City see after the NFL Super Bowl 58 football match between the San Francisco 49ers and the chance (Michael Owens / Getty Images / Getty Images)
Fans and colleague celebrities have flooded Threads and X with messages that celebrate the news. Social media analysts say that such viral moments can benefit the meta by stimulating user involvement that appreciate advertisers and investors.
Swift and Kelce recently have one Guinness World Record For “most simultaneous podcast views” during its appearance on Kelce’s new Heights Podcast, and Swift’s Teaser -Post that promoted it, generated 4.5 million likes and a stunning engagement of 145%.
Taylor Swift plays on stage for the opening evening of “Taylor Swift | The Eras Tour” in State Farm Stadium on March 17, 2023 in Swift City, Eazona (Glendale, Arizona). The city of Glendale, Arizona was ceremonially renamed to Swift City before March 1 (Kevin Mazur / Getty Images for Tas Rights Management / Getty Images)
Meta’s stock has jumped since the end of April, because the bullish sentiment around its AI extension efforts is growing.
The record-breaking post Cements Swift and Kelce as a power couple in sports, music and technology.
