The typical time reporting broadcast networks about the advertising world is just before Super Bowl Sunday, to give viewers an advance on what companies will show millions to show. The clothing company American Eagle just scored a marketing coup with advertisement with white actress Sydney Sweeney who made a cunning joke about her “genes” and her jeans.
“Genes are passed on from parents to offspring, who often determine characteristics such as hair color, personality and even eye color,” the actress cooled. “My jeans are blue.” This quickly stimulated indignation of purple-haired ticks and left-wing websites that complain about “Center whiteness” and “fascist propaganda”.
On Tuesday, July 29, ABC’s “Good Morning America First Look” already used the word ‘recoil’. Anchor Rhiannon Ally started: “Time to check the wrist, we start with the recoil about a new advertising campaign with actress Sydney Sweeney.” Co-anchor Andrew Dymburt added: “In one advertisement the blond-haired actress tells with blue eyes about genes, because DNA is passed on from her parents.”
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Next, Ally lowered the tree: “The game on words is compared with Nazi propaganda with racial undertone.” Robin Landa, a professor in advertising at Kean University in New Jersey, brought the left -wing theme: “The Pun” Good Genes “activates a disturbing historical association for this country. The American Eugenics movement and his Prime armed between 1900 and 1940 armed the idea of good genes to justify the idea of the white supremac.”
The media have focused on the new American Eagle advertisement of Sydney Sweeney. File: SEENEY lives the 2025 Vanity Fair Oscar Afterparty arrival on 3 March 2025 at Wallis Annenberg Center for the Performing Arts in Beverly Hills, California. (Robert Smith/Patrick McMullan via Getty images)
In other interviews, Landa brought the Eugenic thing to its illogical conclusion that it could be suspected that the American Eagle Company not only promoted ‘white genetic superiority’, but a movement that made ‘the forced sterilization of marginalized groups’. Most people just saw their jeans as sexy selling.
At least Dymburt suggested that the recoil was not economic: “Despite that return, American Eagle shares has risen.”
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But was there a serious “return” beyond the left? Tmz.com Cited anonymous sources in American Eagle who claim that “the advertising campaign creates enormous buzz and shows their independent polling that the vast majority of people – about 70% – find the commercial attractive.”
On the CBS news streaming canal, business reporter Jo Ling Kent “American Eagle’s new advertising campaign, with actress Sydney Sweeney, by falling under fire for what a smart game should be on words.” It can’t be “smart”?
Did this company know and expected that Purple-Haar-Linksen would cry Nazi and that would lead to an avalanche of social media impressions and debates? It is difficult to claim that they encountered in this, not knowing what a blonde, white actress can cause puns about “genes”.
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On the “Morning Edition” of NPR on Wednesday, co-gastheer Steve Inkeep discussed the Sweeney advertisements with Metaforce Marketing Guru Allen Adamson. Inseke explained: “There was a comment on social media.” Oh, there is something racist about this. ” And I understand that people understand that.
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Adamson claimed: “For years the tide flowed in a different direction. There was a pressure on advertisers to diversify, to show people in advertisements that were usually not shown in advertisements because that was unusual. All advertisements had a kind of ‘Let it’ old -fashioned look.”
The ‘Beaver’ line exaggerates it, but advertisers have worked absolutely hard after the George Floyd riots to diversify the actors in their advertisements. It is not offensive “awake” to have minorities of all kinds of your Eggo Wafles or McDonald’s burgers sell. That is all still too capitalist for the left wings. But having a joke from a white actress about Race clearly attracted the attention.
On the CBS news streaming canal, business reporter Jo Ling Kent “American Eagle’s new advertising campaign, with actress Sydney Sweeney, by falling under fire for what a smart game should be on words.” It can’t be “smart”?
The NPR anchor suggested that Trump was part of the formula: “So if people were to go for diversity in recent years, advertisers would go for a different perspective now that the country’s politics is a bit different?” Adamson said yes, because “advertisements must disrupt the standard.”
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On the “late show” on Wednesday evening on CBS, Stephen Colbert actually hinted that the left -wing recoil was a bit strict. “Some people look at here and they see something sinister and say that the Genen-Jeans denim word player in an advertisement with a white blonde woman means that American Eagle Eugle Eugenica could promote, white supremation and Nazi propaganda. That could be a bit of an exaggerated reactions for a little bit of mein camp.” Colbert added: “How do you say ‘Badonk’ in German?”
The broadcast networks did not launch too heavy in this advertising campaign, perhaps suspicious to be part of a secret advertising plot, because Brian Stelter tried to call it a “non -question”. Sometimes an advertisement for jeans is completely about selling jeans.
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