Circle Squared Alternative Investments Founder Jeff Sica discusses whether Netflix is immune for rates at ‘Varney & Co.’
Streaming has surpassed both the cable and the broadcast for the first time, according to new results that Nielsen released for the month of May.
Streaming surpassed the total viewers of both cable and broadcast by representing 44.8% of TV viewers, according to Nielsen’s monthly report ‘The Gauge’.
In the meantime, the cable represented 24.1% and the broadcast represented 20.1% of the total TV viewers.
Although this was the first time that streaming has overshadowed the total viewers of how people watch TV, according to Nielsen, this trend came to this trend in May 2021 since the release of “The Gauge”.
Warner Bros. Discover announces large industrial restructuring to separate cable streaming
Streaming has surpassed both the cable and the broadcast for the first time, according to new results that Nielsen released for the month of May. Streamingly, the total viewers of both cable and broadcast exceeded by representing 44.8% of (Comcast)
During the four -year wingspan, the trends have shown that viewers for streaming with a total of 71%have increased.
For comparison: the broadcast fell by a total of 21% and the cable fell by a total of 39%.
Karthik Rao, CEO of Nielsen, discussed the results in a press release from Nielsen.
Paramount lowers jobs as streaming wars intensify
Netflix has led the road for all streaming services such as the top streaming video on-demand platform. The success of Netflix of increasing licensed content has come up with a term the “Netflix effect” by Nielsen. (Photo -Ilustration by Rafael Henrique/Sopa images/Lighttrocket via getty images/getty images)
“It is appropriate that this bending point coincides with the four-year anniversary of Nielsen’s The Gauge, who has become the gold standard for streaming TV measurement,” said Rao in the release. “It is also a credit for media companies that have skillfully adapted their programming strategies to meet their viewers where they watch TV – whether it is on streaming or linear platforms.”
Although the original platforms were only reported from Netflix, Hulu, YouTube, Prime Video and Disney+, it has now been extended to 11 platforms in May.
Of all the milestones that the streaming platforms have reached during this period, Netflix continues to lead as the top streaming video on-demand provider for four years in a row, according to Nielsen.
Nielsen has even devised a term for the success of licensed content and is an even greater hit after it was broadcast on the streaming giant, called the “Netflix effect”.
In this photo, a woman and a dog watch a video of chef and YouTuber Caroline Artiss on her YouTube page, 2 July 2016 in Los Angeles, California. Yourself described YouTuber Caroline Artiss has been a chef for 20 years, but has chosen Rest (Robyn Beck/AFP via Getty images)
One show in particular called “You”, which was originally broadcast on Lifetime before moving to Netflix, collected four billion minutes and was the first example of Nielsen of the “Netflix effect” dating from 2018.
Free services such as YouTube continue to increase in popularity, with youtube since 2021 has an increase of 120% viewers.
Get Fox Business on the Go by clicking here
While platforms continue to grow and have success in the streaming landscape, Nielsen notes that Simulcasts are a different path with which platforms have seen success, which have mentioned Super Bowl Lix as an example, which was broadcast on both Fox and Tubi.
Nielsen predicts that this trend will continue the summer until a new broadcast season with football efficiency in the fall.
Nick Butler is a reporter for FOX Business. Do you have any tips? Contact Nick.butler@fox.com.
