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After a partnership that lasted approximately 13 years, Stefan Curry and Under Armor have parted ways so the NBA superstar can focus on his own independent brand.
The 11-time All-Star left Nike for Under Armor in 2013 after Nike failed to offer him a signature sneaker.
“Under Armor believed in me early in my career and gave me the space to build something much bigger and more impactful than a shoe. I will always be grateful for that.” Curry said in a statement.
“Curry Brand was created to change the game forever and over the past five years we have successfully changed the game for kids, for communities and for basketball.
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Golden State Warriors guard Stephen Curry (30) during the second half against the Oklahoma City Thunder at Paycom Center. (Alonzo Adams/Images / IMAGN)
“What Curry Brand stands for, what I stand for and my commitment to that mission will never change, it will only get stronger. I’m excited about a future focused on aggressive growth with an ongoing commitment to continue showing up for the next generation.”
“It has been an incredible privilege to work with Stephen, who as president of Curry Brand has been much more than an ambassador – he has become a thoughtful and strategic business leader,” UA CEO Kevin Plank said in a statement.
Stephen Curry of the Golden State Warriors during a game against the Sacramento Kings at Chase Center, Nov. 7, 2022, in San Francisco. (Ezra Shaw/Getty Images/Getty Images)
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“Together with our teammates, he helped build something rare: a brand with credibility, community impact and a product that performs at the highest level. For Under Armor, this moment is about discipline and focus on the core UA brand during a critical phase of our turnaround. And for Stephen, this is the right time to evolve what we’ve created on his terms. We will always be grateful for what he brought to the UA team.”
Curry has released 12 different sneakers with Under Armor; the 13th is still scheduled for release via Under Armor in 2026.
Under Armor apparel is displayed at a Dick’s Sporting Goods store in Petaluma, California on May 16, 2024. (Justin Sullivan/Getty Images/Getty Images)
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The two-time MVP and four-time champion founded Curry Brand in 2020 through Under Armor.
Curry is in his 17th season in the NBA, all in the NBA Warriors of the Golden State.
