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Mark Streit’s lifelong goal was to always play in the league National Hockey Leagueand that mission was accomplished long ago.
Upon retirement, however, the 2017 Stanley Cup Champion wanted to stay in the competition in a different way: as a business partner.
Since then, Streit has achieved his second NHL dream, as his luxury watch company, NORQAIN, has been named the league’s first official luxury sports watch partner.
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Mark Streit of the Pittsburgh Penguins wins the Stanley Cup after Game 6 of the 2017 Stanley Cup Final at Bridgestone Arena on June 11, 2017 in Nashville, Tennessee. (Dave Sandford/NHLI via Getty Images/Getty Images)
“For most young hockey players, the dream is to play in the NHL and only the very best can make that a career,” Streit said in a press release. “NORQAIN was built on faith… We dared to dream big, dared to believe that we could challenge the status quo and chart our own path and make our mark. While this partnership aligns us even more closely with the great game of hockey and the NHL, our dreams do not come about by chance, but through struggle and determination. I am so excited to see NORQAIN and the NHL forge a hugely successful long-term partnership.”
Watches are part of Streit’s Swiss culture, so he was always interested, but admittedly didn’t know everything growing up. Even after his retirement, he was interested in entrepreneurship and decided to take up the challenge head on.
Sidney Crosby, Streit’s former teammate, joined the brand as an investor in April.
Pittsburgh Penguins center Sidney Crosby during the third period of the National Hockey League game between the New Jersey Devils and the Pittsburgh Penguins on December 19, 2021 at the Prudential Center in Newark, New Jersey. (Photo by Rich Graessle/Icon Sportswire via Getty Images/Getty Images)
And that’s one of the biggest similarities between being a successful athlete and running a successful business: teamwork.
But it is also about being able to deal with challenges that arise. Streit said his team – including former NHLer Roman Josi, Crosby and others – is doing a pretty good job of teamwork.
“I think it’s important in life – sometimes you have ideas and people are afraid to act on them – and I think being brave is a big part of that,” Streit said. “It is very important to have the right team together. At NORQAIN we have had a great team from the start. It is not a one-man show; we are a whole unit. Everyone works together, feeds each other and challenges each other.
Pittsburgh Penguins center Evgeni Malkin (71) and defenseman Mark Streit (32) skate with the Stanley Cup after defeating the Nashville Predators in game six of the 2017 Stanley Cup Final at Bridgestone Arena. (Aaron Doster/USA TODAY Sports / IMAGN)
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“It was important to me to do it with the right people who have the same values and passions as I do. If you want to be a great athlete and be successful, at the end of the day you have to work hard. The passion, dedication, resilience and the ability to get through the good times and the bad – with that never-give-up mentality – those are the similarities between the world of sports and business.”
