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Before the beginning of the 2025 season, the NFL worked with Breitling on a multi -year global deal that the Swiss watchmaker indicates the official timepiece of the competition.
This agreement is the inaugural cooperation between the NFL and Breitling, which is now becoming the very first global luxury carpentry partner of the competition.
As this partnership starts, Breitling commemorates it with two NFL Team Edition collections – the Chronomat Automatic GMT and the Endurance Pro. Both collections are specially designed for each of the 32 teams in the NFL.
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A fan of Philadelphia Eagles is wearing a Breitling watch as part of a new partnership with NFL. (Breitling)
“This collaboration unlocks new possibilities and value for the NFL, so that we can determine a new standard for our brand,” said Renie Anderson, Executive Vice President and Chief Income Officer for the NFL in a statement. “We look forward to integrating the daring spirit of Breitling with the power of our sport to make contact with fans through meaningful, sustainable products and customized experiences that are linked to some of the greatest moments of the competition.”
In the past, Breitling has been part of the NFL on a smaller scale, which has been collaborated with the Baltimore Ravens In the nineties with a limited edition Chronomat. But this is a “decisive moment” for the brand, says Breitling CEO Georges Kern.
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“The NFL brings people together: families, friends, whole communities. It’s about the moments you share and the traditions you build over time. That is what we wanted to reflect in these watches. It is something that you wear with pride and one day, along with your love for the game.”
Breitling will have brand activations at important NFL events, including Super Bowl LX, during the 2025 season, which also includes presenting custom timepieces to select winners at the NFL Honors 2026.
Models that wear Breitling -watches (Breitling)
The watchmaker also launches an initiative on a global scale, which remains an important goal for the NFL. Global expansion remains a top priority and Breitling -boutiques will be involved in this year’s international competitions in Brazil, Ireland, United Kingdom, Germany and Spain.
Kyle Smith, the fashion editor of the NFL, added: “At the NFL, precision and performance live on and outside the field. Working together with Breitling and developing the NFL teams will enable fans to take that spirit in their look with a statement daring, personal and unmistakably connected with their favorite team.”
The Breitling Chronomat Automatic GMT has a wise color that matches the primary color of each NFL team. Subsequently, the secondary color of that team will be characterized on the contrasting GMT hand, making each piece really specific to each team.
Breitling and the NFL have announced a global worldwide partnership that designates the official timepiece partner of the NFL. (Breitling)
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The Endurance Pro is focused on style and sport with a pulseometer scale that is used to control the heart rate in the primary color of each NFL team. There is also the logo of each team in the Six O’Clock -Subdial, while the NFL shield is etched in the Titanium Caseback of the timepiece.
“The NFL is an unparalleled power in American culture, and this partnership strengthens Breitling’s connection with that audience in an authentic way,” said Thierry Prissert, president of Breitling US. “With the collections of the NFL Team Edition, Breitling fans continues to offer something they have never had before from a luxury watchmaker – timepieces that reflect their team loyalty while the design, sustainability and the performance are what Breitling stands for.”
