Donald Trump has a pattern of cheating that makes it look like he is winning when he is actually losing. From bogus right-wing polls to cooked-up investment numbers made up out of thin air, Trump has always managed to create the illusion of success rather than actually being successful.
Super Bowl weekend is one of the slowest movie weekends of the year. The movie industry loves Super Bowl weekend and focuses on using the Super Bowl to advertise summer blockbusters and future releases.
None of this stopped Jeff Bezos from pushing Melania into hundreds more theaters as the film played on 2,000 screens across the country all weekend, and the result was a 67% box office drop.
“Melania,” from Amazon MGM, added 300 theaters in its second weekend but fell sharply to $2.4 million in ticket sales, a 67% drop from its much-hyped debut. The rapid decline means the Brett Ratner-directed documentary is likely heading towards flop territory, given its high price tag. Amazon MGM paid $40 million for film rights, plus about $35 million to bring it to market.
The North American total for ‘Melania’ is $13.4 million. Amazon MGM has not released international figures, although they are expected to be paltry.
Kevin Wilson, head of domestic distribution for the studio, said the film’s box-office performance is “a critical first moment that validates our holistic distribution strategy, builds awareness and engagement, and provides momentum ahead of the film’s eventual debut on Prime Video.”
