‘The Bottom Line’ Panel members discuss the widespread Fallout of ‘horrible’ comments about Charlie Kirk and more.
The Walt Disney Co. has ABC’s “Jimmy Kimmel Live!” ABC announced “Jimmy Kimmel Live!” Will return On Tuesday after a short suspension.
Experts claim that ABC and Disney have brought themselves into a difficult situation by quickly pulling Jimmy Kimmel’s show last week after his comments about Charlie Kirk’s death. Although there is some distance between those who say that ABC risks some recoil from viewers and those who say that advertising collars were more critical.
This underlines how the financial consequences for ABC and focuses on the importance of advertising collars for late night television, which has fallen rapidly since 2018.
ABC ownership of Disney announced that “Jimmy Kimmel Live!“Was suspended for an indefinite period after his comments about Kirk’s death during an event in Utah last week and the response from the administration thereon. ABC’s suspension of Kimmels Show comes in the aftermath of the recent decision of Paramount, the paramount company of CBS, to end” The Late Show with Stephen Colbert “concludes.
Disney managers made a decision to “Jimmy Kimmel Live!” From the air after kirk commentary
From a brand risk point of view, Crystal Gorges, brand expert and publicist, is of the opinion that it is actually more a risk to attract him than to keep him.
The Disney advertisements in advance is a showcase event that brings together all Contenseken of the Walt Disney company on one stage. (Michael Le Brecht / Disney via Getty Images / Getty images)
Gorges argued that “the financial danger does not run away so much advertisers, because it alienates loyal viewers who see it as censorship.”
“Loyal viewers who coordinate on night after night, or who pay for Disney/ABC bundle subscriptions, may feel that their voices are silent. That feeling of alienation can quickly snow in organized opposition, social media movements or even cancellations of subscribers,” he said.
ABC Beugels for a financial hit, because the removal of Kimmel excludes these advertisers
He believes that the advertising impact is manageable in the short term and that the “monetary risk in the long term comes from the wrinkle effects of being seen as speleil to external pressure.” He underlined that the monetary risk in the recoil is to the perception of game reading.
“As soon as a brand becomes a lightning distance for political or cultural recoil, the controversy can extend much further than the original issue with Kimmel himself.
Evans, however, underlined that keeping Kimmel’s cracking of advertisers and in turn would have lost income almost immediately.
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Charlie Kirk speaks on 10 September 2025 at Utah Valley University in Orem, Utah. (Trent Nelson/The Salt Lake Tribune/Getty images)/Getty images)
Evans said that the latter that a brand, especially an important consumer brand wants, “is to see his logo walking in addition to the content that half of the country finds offensive or insensitive to something that is as terrible as a political murder of someone who is loved by America – it creates immediate play on social media and in the press.”
Since there are so many places to invest advertising money, most would have seen that the risk was just not worth it, according to Evans.
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“As soon as even a handful of household brands creates a domino effect, because no company wants to be the last one to hold. For ABC, it may mean that they lose millions in a matter of weeks and a long-term devaluation of their late-night inventory,” Evans said.
Brian Flood from Fox News Digital has contributed to this report.
