MSNBC was planning to keep his name when he plays, some would say that NBC News orphan, but things were not so successful. NBC has decided not to share its name, which means that MSNBC will now be known as MS.
MSNBC will have to take a new name in months, because it wants to harden an identity that will make it compete for scoops and news with current business brother or sister NBC News. MSNBC will soon be known as my source for the opinion of the news and the world, whether MS now, after the spin -off of most of the cable assets of NBCuiversal, traded company called Versant. The changes were detailed in a memo of employees of Monday by Mark Lazarus, who will become afersant as the founder of the founders.
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MSNBC was planning to retain its name, but NBCU recently decided to retain and not to share its famous Peacock design and markings, so that it is necessary to make changes to some of his networks that use those insignia and the NBC logo, Lazarus said.
There are more changes. Many well -known NBC news faces will disappear from MSNBC. The network hires its own journalists and builds a self -standing news for collecting news.
MSNBC is already in the first place an opinion network. The highest rated shows contain discussion about the news and not in news items, so it will be interesting to see if the content towards MSN (OW) BC changes a lot.
The idea that MSNBC could switch to standing on its own and that viewers would not notice was thrown out of the window.
This is a big change, and although I understand that the network might make lemons lemonade, in a television landscape with CNN and Fox, the name MS now feels awkward and uncomfortable.
If the network went to Rebrand, my instinct was that they should have go for it, instead of a sort of halfway, play-safe new name and logo that is functional, but feels unsatisfactory.
What do you think of the name MS? Participate in the discussion in the comments below.
