Ford named ‘most American’ brand by both Democrats and Republicans

Ford Motor Company ranks as the nation’s “most American” brand, scoring high marks among both Democrats and Republicans, while leading in all major income brackets, according to a new survey.

The Morning Consult survey of more than 11,000 American adults, conducted in February and titled “America at 250: What the Nation Believes,” found that the iconic automaker holds the No. 1 position regardless of political affiliation or income.

Among Republicans, 21% called Ford the most American brand, well ahead of Coca-Cola at 13%, McDonald’s at 11% and Harley-Davidson at 9%.

Democrats also place Ford at the top, with 16% selecting the automaker. McDonald’s followed with 14%, Coca-Cola with 12% and Walmart with 10%.

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Ford’s strength also extended to income levels, according to the study.

Among Americans earning less than $50,000 annually, 17% chose Ford, compared to 14% for McDonald’s and 11% for Coca-Cola and Walmart.

In the $50,000 to $100,000 range, Ford was again in first place at 17%, while Coca-Cola was narrowly behind at 16%. McDonald’s followed with 14%, while Levi’s came in fourth with 7%.

For those making $100,000 or more, Ford widened its lead to 19%, followed by Coca-Cola at 15%, Apple at 10% and McDonald’s at 9%.

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Workers assemble chassis parts for vehicle frames at the General Motors assembly plant in Fort Wayne, Indiana, April 9, 2024. (Emily Elconin/Bloomberg via Getty Images/Getty Images)

He pointed to the company’s founding in 1903 by Henry Ford, whose assembly-line innovations and introduction of the $5-a-day wage expanded economic opportunities for American workers.

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Bill Ford, executive chairman of Ford Motor Co., poses next to a new 2021 Ford F-150 pickup at the Rouge Complex in Dearborn, Michigan, September 17, 2020. (Reuters/Rebecca Cook/Reuters)

Bill Ford also mentioned the company’s role in supporting the nation during World Wars I and II and its ability to weather economic downturns.

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“That resilience and willingness to get up and keep swinging reflects the very best of America,” said Bill Ford.

“As we look to the next 250 years, I believe the future is incredibly bright, but it depends on us working together as a nation. We must heal our divisions and keep moving forward, just as we always have. Ford will be there, serving the nation and helping build a stronger future.”