Fast food chain Roy Rogers opens a new location in New Jersey

Roy Rogers Restaurants revives his brand on the east coast.

The company – named after the legendary actor, singer and “King of the Cowboys” – opened a location in Cherry Hill, New Jersey last week, who marked the return of the chain to the southern New Jersey and Philadelphia -sectors since the 1990s.

“We are delighted to make this long-awaited return, and Cherry Hill enables us to serve a growing, diverse community and to introduce a new generation to the quality and variety that Roy Rogers makes a lot above,” said Jim Plamondon, co-president of Roy Rogers, Jim Plamondon in an explanation.

The company thanked Cherry Hill “for the best welcome for the community” On Instagram after the opening and hinted that “more are coming”.

Roy Rogers’ Merchandise launch is intended to expand the brand

The chain established in Maryland was founded in 1968. In 1990, Marriott de Roy Rogers chain, who had nearly 650 locations, sold to Harde’s for $ 365 million.

After the sale, Harde has converted a considerable number of locations into the restaurants of Harde and then sold more than 350 restaurants to Boston Chicken, Wendy’s and McDonald’s a few years later, according to the website.

Peter Plamondon Sr., a former Marriott director who became a franchisee of Roy Rogers -restaurants, sold his franchise to his sons, Pete Jr. And Jim, in the late nineties.

By 2002 the brothers bought the Roy Rogers brand from Hardee’s parent company CKE restaurants. The duo is credited for opening and operating several Roy Rogers restaurants.

Roy Rogers’ Former House on the Markt in Los Angeles for $ 7.2 million

The chain based in Maryland was founded in 1968. (Getty / Getty images)

In the early 2000s, the restaurant concept “restarted” was started when it started with his expansion.

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To date, there are 24 business restaurants and 16 franchise restaurants in seven states.