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As consumers scale back their alcohol intake for Dry January, Costco is introducing a new tonic variety pack as part of its nationwide expansion of its non-alcoholic cocktail offering.
For a limited time, social tonic brand Hiyo is launching a Costco-exclusive 3-flavor variety pack, now available at warehouse locations nationwide.
The new Sunset Party Pack is an 18-piece set and costs $34.04. According to the brand, it contains three of Hiyo’s best-selling flavors, including blackberry-lemon, passionfruit-tangerine and peach-mango.
“Hiyo has landed on Costco warehouse floors nationwide,” the company said in an announcement.
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“To celebrate this mega-milestone, we’re introducing something extra special to their stores: our Sunset Party Pack, a brand new 18-pack built for gatherings, golden hours and lots of good times.”
The drinks, made with ingredients believed to support stress management and mental performance such as ashwagandha, lion’s mane and L-theanine, contain just 30 calories each.
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A customer browses the aisles of a Costco warehouse in Brooklyn, New York, USA, on Wednesday, July 25, 2012. (Victor J. Blue/Bloomberg via Getty Images/Getty Images)
Hiyo co-founder George Youmans said last week that the products will be available for a limited time, describing the new variety pack as a “test run”.
“Hopefully this test drive will perform well and we’ll become an everyday item, but for now, grab our Costco-exclusive Sunset Party Pack (18hp) while you can at your local Costco,” Youmans said in a social media post.
A Costco store in Vallejo, California, USA, on Thursday, May 29, 2025. (David Paul Morris/Bloomberg/Getty Images)
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Hiyo previously launched its products last August in select Costco stores, primarily in California and Colorado, with a 4-flavor Classic Pack for $25.99. The package contained blackberry-lemon, peach-mango, strawberry-guava and watermelon-lime.
| Ticker | Security | Last | Change | Change % |
|---|---|---|---|---|
| COSTS | COSTCO WHOLESALE CORP. | 963.61 | +6.86 |
+0.72% |
Non-alcoholic cocktails, spirits and beers have been on the rise recently within the wider non-alcoholic drinks industry.
The alternative spirits segment is expected to nearly double between 2023 and 2033, reaching approximately $706 million. Allied market research reported.
Meanwhile, the global non-alcoholic beverage market was valued at around $1.3 billion in 2024 and is expected to reach $5 billion by 2035, according to a report from WiseGuy.
