Grady Trimble on Chuck E. Cheese
Iconic family entertainment chain Chuck E. Cheese is on leveling for adults.
The company established in Texas has launched a new spin-off concept called “Chuck’s Arcade”, an adult arcade experience that combines nostalgic favorites and modern games.
By opening gaming centers for older generations that grew up as lifelong fans, the Kiddie Arcade brand now brings ‘gamers of all ages together’, according to a press release.
The adult center has retro classics such as Mrs. Pac-Man, Galaga, Mortal Kombat, Donkey Kong and Centipede, the company said.
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Chuck’s Arcade is already open in at least 10 large shopping centers in eight states, including New YorkTexas and Florida, according to the site. Locations have already been announced among other things:
- St. Petersburg, Florida
- Trumbull, Connecticut
- Oklahoma City and Tulsa, Oklahoma
- Victor, New York
- Buford, Georgia
- El Paso, Texas
- Nashua and Salem, New Hampshire
- St. Louis and Kansas City, Missouri
- Brea, California (soon)
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Although every arcade offers a unique environment with a different set of games, every center will be Animatronic characters Like a nostalgic wink to his brand, the press release said. Characters from the universe of Chuck E. Cheese can contain the iconic mouse itself and other historical figures from the brand’s past, such as Munch’s Make Believe Band.
Some adult customers can also expect an renewed award ceremony that is filled with merchandise with retro theme for high scorers. Local reports say that the arcade will also have alcoholic beverages for its now legal basis.
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The launch comes when Chuck E. Cheese is approaching his 50th birthday, which indicates a strategic movement to evolve with its original audience.
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“Chuck E. Cheese has commissioned the Arcade experience for decades – it is in our DNA,” said David McKillips, CEO of Chuck E. Cheese, in a statement.
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“Thanks to the expertise of our talented technicians and the successful transformation of nearly 500 fun centers worldwide, we have built the operational and creative basis to bring our brand further than our traditional four walls,” McKillips added. “Chuck’s Arcade is a natural evolution-one opportunity to extend our arcade foundation to new formats that involve both lifelong fans and a new generation through a compound mix of retro classics and advanced experiences.”
