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Google has unveiled its Year in Search 2025, highlighting the events, people and pop culture moments that led to the biggest spikes in search interest.
Charlie Kirk topped the list this year as the No. 1 trending search in the US. The founder of Turning Point USA was shot and killed on September 10 while speaking at a campus event at Utah Valley University, sparking a nationwide surge in search activity.
The top five was rounded out by Netflix’s hit film “KPop Demon Hunters,” the viral plush collectible Labubu, Apple’s iPhone 17 and the “One Big Beautiful Bill Act,” which was signed into law in July.
Other big spikes in search activity included newly elected New York Mayor Zohran Mamdani, AI platform DeepSeek, the government shutdown, the FIFA Club World Cup and tariffs, according to to Google.
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Charlie Kirk topped the list this year as the No. 1 trending search in the US. The founder of Turning Point USA was shot and killed on September 10 while speaking at a campus event at Utah Valley University. (Rebecca Noble/Getty Images)
Most Popular US Searches of 2025
1.Charlie Kirk
2. “KPop Demon Hunters”
3. Laboeboe
4. iPhone 17
5. One big, beautiful bill
6. Zohran Mamdani
7. Deep Search
8. Government Shutdown
9. FIFA Club World Cup
10. Rates
| Ticker | Security | Last | Change | Change % |
|---|---|---|---|---|
| GOOGL | ALPHABET INC. | 321.27 | +3.65 |
+1.15% |
Top searches for US news
1. “One big beautiful bill”
2. Government shutdown
3. Murder of Charlie Kirk
4. Rates
5. No king protests
6. Fires in Los Angeles
7. New Pope elected
8. Epstein files
9. US Presidential Inauguration
10. Hurricane Melissa
Top searches for people
1. Zohran Mamdani
2.Tyler Robinson
3. d4vd
4. Erika Kirk
5. Pope Leo XIV
6. Shedeur Sanders
7. Bonnie Blue
8. Karoline Leavitt
9.Andy Byron
10. Jimmy Kimmel
Top searches for movies
A visitor holds flyers at a ‘KPop Demon Hunters’ theme area at Everland Resort, South Korea’s largest theme park, in Yongin, Gyeonggi Province on September 30, 2025. (ANTHONY WALLACE/AFP via Getty Images)
1. “KPop Demon Hunters”
2. “Sinners”
3. “The Minecraft Movie”
4. “Happy Gilmore 2”
5. “Lightning Strikes*”
6. “F1”
7. “Rebirth of the Jurassic World”
8. “Final Destination Bloodlines”
9. “Weapons”
10. “The Fantastic Four: First Steps”
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Most popular obituary searches:
1.Charlie Kirk
2. Gene Hackman
3. Ozzy Osbourne
4. Anne Burrell
5. Diane Keaton
6. Michelle Trachtenberg
7. Pope Francis
8. Hulk Hogan
9. Malcolm Jamal Warner
10. Val Kilmer
Most popular searches for actors:
1. Pedro Pascal
2. Malachi Barton
3. Walton Goggins
4. Pamela Anderson
5. Charlie Sheen
6. Eric Dane
7. Mikey Madison
8. Aubrey Plaza
9. Adam Sandler
10. Justin Baldoni
Top athlete searches:
Cleveland Browns quarterback Shedeur Sanders (12) takes the field before the game between the Browns and the Los Angeles Rams at Huntington Bank Field in Cleveland, Ohio, on August 23, 2025. (Ken Blaze/Imagn Images)
1. Shedeur Sanders
2. Terence Crawford
3. Cooper Flagg
4. Cam Skatebo
5. Micah Parsons
6. Jaxson Dart
7. Sophie Cunningham
8. Shilo Sanders
9. Jalen Carter
10. Justin Rose
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Zohran Mamdani arrives for an election night event at the Brooklyn Paramount Theater in the Brooklyn borough of New York on November 4, 2025. (Adam Gray/Bloomberg/Getty Images)
Top searches for musicians:
1. d4vd
2. KATSEIJ
3. Bad bunny
4. Sombr
5. Doechii
6. Jonas brothers
7. Alex Warren
8. Coldplay
9. NBA YoungBoy
10. Benson Boone
Nick Jonas, Joe Jonas and Kevin Jonas perform at the Global Citizen Concert in Central Park on September 24, 2022 in New York City. (Gotham/Getty Images)
Top searches for TV shows:
1. “The Hunting Women”
2. “The White Lotus”
3. “The Pitt”
4. “The summer I became beautiful”
5. “Squid Game”
6. “Breakup”
7. “MobLand”
8. “Adolescence”
9. “Andor”
10. “IT: Welcome to Derry”
Top podcast searches:
1. “New Heights”
2. “The Charlie Kirk Show”
3. “IMO with Michelle Obama and Craig Robinson”
4. “This Is Gavin Newsom”
5. “Good Deals with Amy Poehler”
6. “Khloé in Wonderland”
7. “The Severance Podcast”
8. “The Rosary in a Year”
9. “Undisturbed”
10. “The Bryce Crawford Podcast”
Top trending “What do children say?” searches:
1. 6-7
2. Sigma
3. 41
4. Skibidi
5. Ohio
6. Rizz
7. Good boy
8. Skibidi toilet
9. Aura
10. Chat
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According to Google, the most important American search trends of last year were the elections, Donald Trump, the New York Times puzzle ‘Connections’, the New York Yankees and then Vice President Kamala Harris.
