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The makers of Celsius -Energiedranken use the publicity that the drinks have received, because a “labeling error” has led to the recall of cans who actually have vodka -Seltzer.
Last week two productions of High Noon Vodka Seltzer 12-Packs were recalled because they could possibly contain “cans filled with a high afternoon Wodka Seltzer alcohol and are labeled incorrectly as Celsius® astro vibe ™ energy drink, sparkling blue razz edition with a silver top.
A spokesperson for Celsius said that the internet “has an absolute field day with this mix-up”, creating a “viral sensation” and shared some of the best comments from Instagram users.
In a post on Friday, @Celsiusofficial Posted a photo of a Celsius® astro vibe ™ can ask the followers: “What are you this weekend? #Celsius.”
‘LabelFout’ has Wodka -Seltzer in energy drinks, which gives rise to recall
“High Noon apparently,” wrote an Instagrammer in response.
“Do you love your product, but have you considered a NA -version? Thank you,” another dressed.
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Subsequent reports on social media followed, with one person even launching the ‘Celtzers’ brand.
| Ticker | Security | Last | Change | Change % |
|---|---|---|---|---|
| Celh | Celsius Holdings Inc. | 42.17 | -0.57 |
-1.33% |
“Our reaction was fast and strategic and used the authentic voice of our brand to make contact with our community, which resulted in an overwhelming positive response. Amidst virality, we also gave priority to providing accurate information and leading consumers to the official recall details,” she said.
Cases of High Noon Vodka Seltzer are stacked in a Costco Wholesale store on April 4, 2025 in San Diego, California. (Kevin Carter / Getty images)
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Celsius has posted his Own recall on July 29.
