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A bipartisan pair of lawmakers introduced a bill Wednesday to require federal agencies and officials to label all AI-generated content posted through official government channels.
The Responsible and Ethical AI Labeling (REAL) Act, proposed by Reps. Bill Foster, D-Ill., and Pete Sessions, R-Texas, would require the government to “clearly label” AI-generated images or videos published by an agency, or any AI-generated text that has not been reviewed by a human before publication, according to a press release.
The bill states that AI content must include a “clear, conspicuous and prominently displayed” disclaimer informing viewers that the content was created or manipulated by AI.
According to the bill, the disclaimer must be written in plain English and easy to understand.
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The Responsible and Ethical AI Labeling (REAL) Act, proposed by Reps. Bill Foster and Pete Sessions (pictured), would require the government to “clearly label” any AI-generated images or videos published by an agency. (Getty Images / Getty Images)
“In an age of misinformation, Americans must be able to trust that information from official government sources is legitimate and based on reality,” Foster said in a statement. “With the rapid spread of AI-generated content, there must be clear guidelines to ensure that those in our federal agencies and in our nation’s highest office do not use AI in a way that could purposely or unintentionally mislead the American public.”
The bill applies to the president, vice president, and officers and employees of federal agencies.
Exceptions to the proposed requirement would include content that was not intended for public release or that was created for undisclosed purposes, as well as material that uses AI for any “basic graphic or visual element,” such as a text overlay, formatting, or other minor adjustments to visual media that “does not materially change the meaning or context of the content and the content does not otherwise contain content created or manipulated using generative artificial intelligence.”
The bill applies to the president, vice president, and officers and employees of federal agencies. (Al Drago/Bloomberg via Getty Images/Getty Images)
AI-based drafting software used to increase efficiency would also be exempt from the measure’s requirements.
Sessions said the bill “brings greater transparency and accountability to the federal government’s use of artificial intelligence.”
“Our bill requires federal agencies and officials to clearly disclose when text, images, audio, or video shared with the public in their official capacity is generated or manipulated using AI,” he said. “This legislation protects agencies’ ability to use AI internally while ensuring that anything released publicly is clearly and consistently labeled. It is a common-sense step to maintain trust and strengthen transparency in government communications.”
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President Donald Trump and members of his administration are increasingly publishing AI-generated content on social media. (Anna Moneymaker/Getty Images/Getty Images)
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The bill comes as federal officials, including President Donald Trump and members of his administration, increasingly publish AI-generated content on social media.
California Governor Gavin Newsom has also shared AI-generated content online, and former New York Governor Andrew Cuomo used AI in campaign ads during his failed mayoral bid in New York City.
