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Delta Airlines said on Thursday that it did not use artificial intelligence to determine prices for flights after criticism from congress laws.
In a letter to Democratic senators Ruben Gallego, Mark Warner and Richard Blumenthal, the courier established in Atlanta said that his ticket prices “are determined by market dynamics and powerful competition.”
“There is no tariff product that Delta has ever used is testing or plans to use that focus on customers with individualized prices based on personal data,” the letter states. “Our ticket prices never take personal information into account.”
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The airline noted that the AI-based income management technology is evaluated by Fetcherr, an AI price company, “to help our analysts lower manual processes, accelerating analysis and improving time to the market for price adjustments.”
AI is used and tested via a pilot program with Fetcher to predict the demand for certain routes and flights, to collect the purchase date for specific routes and flights and to adjust it to new market conditions, the courier said.
Friday’s letter was a response to the saying of the legislators last week that they believe that Delta Ai would use to determine individual prices, which could lead to tariff increases.
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The senators mentioned a comment in December by Delta President Glen Hauenstein that the AI price technology of the courier is able to determine rates on the basis of a prediction of “the amount that people are willing to pay for the premium products with regard to the basic rates,” Reuters reported.
Last week Robert Isom, CEO of the American Airlines, said that the use of AI to adjust ticket prices could harm Consumer Trust.
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“This is not about bait and switch. This is not about cheating,” said Isom during a profit call, Reuters reported, “added” talking about the use of AI that way, I don’t think it’s appropriate. And certainly of American it is not something we will do. “
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Delta said it evaluated to improve parts of his company, such as answering complex questions from customers and improving resolution times, as well as assistance in the planning of the crew.
