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First son Barron Trump’s new drinks company has announced its first two flavors ahead of its planned launch, now set for May.
SOLLOS Yerba Mate, headquartered near Mar-a-Lago, revealed the news in a LinkedIn post last week.
“Introducing our 12-pack: Pineapple + Coconut,” the company said. “Launch in May 2026.”
The announcement comes after the 19-year-old, President Donald Trump’s youngest son, was listed as a director of the Palm Beach, Florida-based beverage company, according to January SEC filings in Florida and Delaware.
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Barron Trump’s new beverage venture has announced its first two flavors ahead of its May launch. (Mike Segar/Reuters/Reuters)
The product will be available for purchase online at sollos.com, the company said.
The company also shared videos showing off the design of its new beverage packaging ahead of the launch.
In one video, light blue cans with “SOLLOS” in bold letters appear to move through a factory during mass production on an orange-yellow sun image.
Another clip shows the packaging for the 12-pack, including a light blue box with yellow graphic accents.
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Yerba mate, a caffeinated herbal tea native to South America, has recently become popular in the US as an alternative to coffee.
SOLLOS was previously announced as a beverage brand designed to complement life in the sun-centric “Sunshine State.”
“SOL,” which means sun in Spanish, represents sunrise and the start of the day, the company said. ‘LOS’, spelled backwards from ‘SOL’, represents sunset. The startup emphasized that the name is meant to represent the full cycle of the sun, reflecting the idea that ‘It Begins Where It Ends’.
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According to SEC filings dated Jan. 23, SOLLOS has raised $1 million in a private placement and has at least five partners listed.
Barron, a student at New York University’s Stern School of Business, is listed along with four others named in the SEC filing as executive officers and members of the company’s board of directors.
Others involved with the company include Spencer Bernstein, Rudolfo Castello, Stephen Hall and Valentino Gomez, some of whom attended the same high school as Barron.
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Bernstein, a student at Villanova University who previously attended Oxbridge Academy in Palm Beach with Trump, was listed as an executive officer.
“I have decided to postpone my final semester at Villanova University to focus on something I have been working on for the past eight months,” Bernstein previously posted on LinkedIn.
“Since the end of last school year, I have been working with my co-founder, Stephen Hall, and a few close friends on SOLLOS Yerba Mate, a lifestyle beverage brand built around clean and functional ingredients.”
Hall, now a student at the University of Notre Dame who also attended the Oxbridge Academy, was listed as executive officer and director.
