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Malbon Gulf is all about relaxing the men’s game, and with its latest collaboration it stays true to its word.
Travis and Jason Kelce’s Garage Beer has been declared the company’s beer brand.
The partnership was announced a week before the Masters, where Garage will operate all week, serving its 95-calorie, full-flavored light beer alongside limited-edition hand-rolled cigars and co-branded pin flags for passing guests.
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“At Garage Beer, we have always believed that you win by doing things the right way. It starts with making a better product and being yourself as a brand. That’s why Malbon made so much sense to us,” Jay McDonald, Garage Beer’s vice president of marketing, said in a statement to Fox Business.
“Golf is supposed to be fun, and beer is always part of that. It’s a day outside with the crew, cold hands in hand and equipment that really adds style to the course. We’re excited for our official launch in Augusta at Malbon Home and look forward to showcasing what comes next.”
Jason Day of Australia wears Malbon pants as he walks off the 10th tee during the first round of the Wells Fargo Championship at the Quail Hollow Club, May 9, 2024, in Charlotte, NC (Keyur Khamar/PGA Tour via Getty Images / Getty Images)
Garage Beer is located in Columbus, Ohio, not far from golfer Malbon Jason Day lives.
Garage Beer and Malbon will continue to appear together at Malbon Home activations, Bucket Cup events and Sip & Shop retail experiences tied to upcoming apparel capsules, all about community, content and making golf more inclusive and fun.
Where culture and fashion intersect with golf, you’ll find Malbon Golf, the brand founded by Stephen and Erica Malbon in 2017 because of their love for the game.
It’s a lifestyle brand that appealed to famous rappers, skateboarders, athletes in other sports, the everyday golfer and Tour players like Day who wanted individuality back on the course.
Jason Kelce of the Philadelphia Eagles and Travis Kelce of the Kansas City Chiefs embrace after a game at GEHA Field at Arrowhead Stadium on November 20, 2023 in Kansas City, Missouri. (Ryan Kang/Getty Images/Getty Images)
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Malbon’s mission is “to inspire today’s youth to participate in the greatest game on earth.”
Working with possibly the two most famous NFL brothers ever helps achieve this goal.
