One of Kendall Jenner’s ex-NBA boyfriends, who became the focus of her first-ever Super Bowl ad, exchanged some friendly banter on social media.
Jenner’s ad with Fanatics Sportsbook has gone viral after she suggested she was betting on the “Kardashian Kurse,” a long-running internet joke that any basketball player who gets close to her or her world-famous sisters ends up disappointed on the court.
Jenner went on “The Tonight Show Starring Jimmy Fallon” to reveal her pick for next week’s Super Bowl: the New England Patriots.
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Devin Booker and Kendall Jenner attend a 2022 US Open match at the USTA Billie Jean King National Tennis Center on September 11, 2022, in the Flushing section of New York City’s Queens borough. (Gotham/GC Images / Getty Images)
The game for the Super Bowl is whether Fanatics Sportsbook users will bet with her or against Jenner. Phoenix suns star guard Devin Booker, one of her exes, will surely go against her after his Instagram comment.
Jenner placed a $1,000,000 bet on the Patriots winning, and Booker offered a little jab at his reasoning behind the Seahawks.
KENDALL JENNER TURNS ‘KARDASHIAN KURSE’ INTO SUPER BOWL LX BETTING STRATEGY FOR FANATICS SPORTS BOOK
“I bet the Seahawks get that ring before you do @kendalljenner [hug emoji]”, says Boeker.
However, Jenner returned the shade.
“How’s the ankle?” she said with a rolling eyes emoji. Booker recently dealt with an ankle sprain.

Kendall Jenner and boyfriend Devin Booker watch Spain’s Carlos Alcaraz vs. Norway’s Casper Ruud in the men’s singles final at the USTA Billie Jean King National Tennis Center on September 11, 2022 in New York City. (Frey/TPN/Getty Images / Getty Images)
“Come and rub it,” he said back flirtatiously.
Jenner lit a flame in the 30- and 90-second ad produced by Fanatics Studios, a groundbreaking joint venture between Fanatics and OBB Media, throwing the game on a pair of basketball jerseys into a trash can while talking about the “Kurse.”
“As our first official Fanatics Studios project since launch, ‘Bet on Kendall’ is exactly the type of storytelling we’re passionate about creating at Fanatics and OBB – content at the intersection of sports and culture, fit for the biggest stage in sports entertainment,” added Michael D. Ratner, Founder and CEO of OBB Media and CEO of Fanatics Studios.
In addition to Booker, Jenner has been linked to Jordan Clarkson, Blake Griffin and Ben Simmons.

Kendall Jenner and Devin Booker at the Marni Spring 2023 ready to wear runway show on September 10, 2022 in Brooklyn, NY (Fairchild Archive/WWD/Getty Images)
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We’ll see if Jenner or Booker is right on February 8, when the Patriots take on the Seahawks at Levi’s Stadium in Santa Clara, California.


