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Apple and Google announced Monday that the two tech giants have entered into a major multi-year partnership that will power Siri with Google Gemini later this year.
The deal, which will also bring Google cloud technology to iPhones, represents a major shift in Apple’s technology ecosystem, as the tech giant has never before relied on another company to power its AI tools.
“Apple and Google have entered into a multi-year partnership under which the next generation of Apple Foundation Models will be based on Google’s Gemini models and cloud technology,” the companies said in a joint statement. “These models will help power future Apple Intelligence features, including a more personalized Siri coming this year.”
Apple said the company chose Google’s AI because it best suits their needs, but all of Apple’s AI features will still run in Apple-controlled environments, keeping user privacy intact.
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Google’s headquarters are seen in Mountain View, California, United States on October 28, 2021. (Tayfun Coskun/Anadolu Agency via Getty Images/Getty Images)
“After careful evaluation, Apple has determined that Google’s Al technology provides the most capable foundation for Apple Foundation Models and is excited about the innovative new experiences it will unlock for Apple users,” the statement said. “Apple Intelligence will continue to run on Apple devices and Private Cloud Compute, while maintaining Apple’s industry-leading privacy standards.”
A man appears to be using an iPhone outside a store. (dikushin/iStock/Getty Images Plus/Getty Images)
While Google’s AI and cloud technology already powers much of Samsung’s Galaxy AI, the deal would open up a huge new market space dominated by Apple, which has more than a billion active users worldwide.
The deal represents a major win for Google, which has been racing to compete with OpenAI’s early achievements, including Apple’s partnership with ChatGPT in 2024, which allowed Siri to consult the AI for certain questions.
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| Ticker | Security | Last | Change | Change % |
|---|---|---|---|---|
| GOOG | ALPHABET INC. | 332.73 | +3.59 |
+1.09% |
Tesla CEO Elon Musk, who also founded his own AI company xAI and has tried to compete with other major players in the industry, responded to the deal in a post on X Monday, saying the partnership gives Google too much influence over users and the Internet.
“This seems like an unreasonable concentration of power for Google, considering they also have Android and Chrome,” Musk said.
Elon Musk speaks on stage during the 2024 Cannes Lions International Festival Of Creativity on June 19, 2024 in Cannes, France. (Richard Bord/WireImage/Getty Images)
| Ticker | Security | Last | Change | Change % |
|---|---|---|---|---|
| AAPL | APPLE INC. | 260.25 | +0.88 |
+0.34% |
In addition to its dominance in the Samsung ecosystem, Google controls roughly 70% of the browser market through Chrome and pays Apple billions annually to remain the default search engine on Safari and Apple devices.
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That deal came under scrutiny when Google was accused of having an illegal monopoly in Internet search.
