Logan Paul joins ‘The Big Money Show’ to discuss how he became famous and why he chooses to invest in valuable collectibles.
YouTuber entrepreneur Logan Paul revealed he paid $5.3 million for a single Pokémon card and said young people shouldn’t feel locked into traditional investment avenues like the stock market or home ownership.
“I paid $5.3 million for this card,” Paul said on “The Big Money Show” on Tuesday, referring to the PSA Grade 9 Pikachu Illustrator card.
Paul said that when he bought the PSA Grade 9 Pikachu Illustrator card in 2022, it was the most expensive Pokémon card ever sold, making him a Guinness world record. But Paul believes it is a non-traditional investment he will make when the card is auctioned in early 2026.
Paul rose to fame on YouTube alongside his brother Jake Paul and has since become a podcast host, a rising wrestling star in WWE and co-founder of the Prime energy drink brand with fellow YouTuber KSI. He is one of the most talked-about influencers in the world.
Logan Paul discusses his Charizard Pokémon card chain during a press conference following his exhibition boxing match against Floyd Mayweather at Hard Rock Stadium in Miami Gardens, Florida, on June 6, 2021. The appearance came before his subsequent shooting. (Cliff Hawkins/Getty Images/Getty Images)
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Paul argued that collectibles, such as Pokémon cards, have “outperformed” the stock market over the past two decades. With many young people finding themselves feeling left out of investing in things like real estate or the stock market, he said non-traditional assets could be their ticket.
“If you have the money, don’t be afraid to take a risk, especially when you’re young,” Paul said.
“There are ways to spend and invest your money in ways that can do more for you than traditional conservative investments like the stock market,” he added, citing collectible cards, sports memorabilia and certain luxury goods.
Jake Paul and Logan Paul attend a celebrity event hosted by Raising Cane’s founder Todd Graves ahead of the Formula 1 qualifying race in Las Vegas, Nevada, on November 22. (Kevin Mazur/Getty Images Raising Cane’s/Getty Images)
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Non-traditional assets have become increasingly popular among younger investors, with prices often driven by scarcity. For example, handbags from Hermès Birkin and Kelly have outperformed gold in recent years, according to the New York Post.
These luxury items rely on scarcity, with customers limited in the amount they can purchase each year worldwide. Paul hopes that scarcity will increase its value when his rare Pokémon card is auctioned in February 2026.
Logan Paul attends the Undisputed & Ring Magazine Super Middleweight Championship on September 13 at Allegiant Stadium in Las Vegas, Nevada. (Chris Unger/TKO Worldwide LLC via Getty Images)
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“Because it is the rarest and most valuable card in the world, there is only one of them,” Paul said, noting that it is the highest possible PSA grade.
Paul, who wore the card around his neck in a $75,000 chain, did not want to give the value he hoped to get at auction. He cautioned, however, that not all collectibles retain their value in the long term. Paul said investors should be careful about what they buy, explaining that he focuses on acquiring “the best of the best” items with an extremely limited supply.
WWE US Champion and Prime Co-Founder Logan Paul Joins ‘Varney & Co.’ to discuss his championship win, Prime’s success and his investment strategy.
