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Google CEO Sundar Pichai warned on Sunday that the US must “get the right balance” on artificial intelligence (AI) regulation or risk falling behind China.
“How do you deal with these differing regulations, and how do you compete with countries like China, which are rapidly advancing this technology?” Pichai wondered. “So I think we have to find the right balance.”
Pichai said the U.S. must strike a balance between encouraging innovation and creating guardrails — something he said “could be better done at the national level.”
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Sundar Pichai, CEO of Google and parent company Alphabet, during an interview for an episode of “The David Rubenstein Show: Peer-to-Peer Conversations” in New York on September 20, 2024. (Jeenah Moon/Bloomberg via Getty Images/Getty Images)
He also said that both governments and technology companies need to strengthen their defenses, adding that countries must also work together to “develop international cooperation frameworks so that we don’t weaponize these technologies against each other.”
“Part of that is us as companies making our products better,” Pichai said. “Part of that is governments working together to create standards and frameworks that allow us all to use technology in a cooperative way.”
Pichai noted that AI has “major benefits” — including the potential to develop new drugs and cancer treatments — but warned that the same tools could be weaponized by bad actors.
“Every technology has a dual side,” Pichai said. “…The journey of humanity is always, ‘How do you leverage technology for the benefit of society?’ And I think this technology is no different.”
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A photo illustration of a hacker. Google is increasingly using AI defensively to stop criminals who could use the technology for fraud and hacking. (Getty Images / Getty Images)
Google uses AI defensively to stop criminals who could use the technology for scams and hacking. SynthID is a DeepMind tool from Google that can identify AI-generated images and videos, according to Pichai.
The CEO noted a court ruling just hours earlier in Google’s favor against a phishing operator that targeted more than a million people in more than 100 countries.
“You want to use AI on the defense side as well,” Pichai said. “The same way bad actors can use AI, we can also use AI to better detect those operations.”
Pichai also discussed Google’s ‘Suncatcher’ project, an initiative to build solar-powered AI data centers in space.
“I have no doubt that in a decade or so we will see it as a more normal way to build data centers,” he said.
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The logo for Google LLC is on display at the Google Store Chelsea in Manhattan, New York City on November 17, 2021. (Andrew Kelly/Reuters/Reuters)
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When asked whether AI is undermining human thinking, Pichai compared his concerns to early criticism of Google decades ago.
“About twenty-five years ago, people were asking the same questions about Google Search,” he said. “I think we will adapt as a society, and I expect our creative days to be even richer in the future.”


