Chick-fil-A is testing new chicken and waffle sandwiches in select cities

In an effort to differentiate itself in the competitive chicken sandwich market, Chick-fil-A is testing two new chicken-and-waffle sandwiches in select U.S. cities.

The sandwiches were described as “crispy chicken stacked between warm maple waffles, all with a side of smoked bacon.”

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The limited menu offering is a way for companies to test out certain products. If feedback, business and economics are favorable, the company could decide to launch it nationwide.

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Competition in the fast food sector has become fiercer in the current economic climate. Brands are trying to attract customers as rising menu prices have forced many people to cut back on eating out. Lower-income consumers, who make up a large portion of the industry’s customer base, have been hardest hit, increasing pressure on chains to find new ways to differentiate themselves.

A Chick-fil-A location in Shoreview, Minnesota. (Michael Siluk/UCG/Universal Images Group via Getty Images)

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Rival KFC is trying to rejuvenate itself by leaning on its own version of the chicken sandwich, an item that is fueling competition among major chains. Other new innovations on KFC’s menus, such as spicy wings and potato wedges, have proven popular with customers.

The company also launched a one-day pop-up restaurant in New York City on November 9 called “Sundays,” where customers could order the company’s version of the classic chicken sandwich.

It was a joke at Chick-fil-A, which is closed on Sundays.

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Some brands, such as McDonald’s and IHOPlean on value meals, while others focus on menu innovations to drive traffic.