Google has been working for more than a decade as a digital cartel, whether it is about rigging markets, crushing small companies or silence conservative voices with zero consequences. The company used its monopoly on online advertisements to manipulate prices, to dictate who can compete and control who is heard. But finally we have a president and a Ministry of Justice with the spine to hire Google. And it’s never too early.
The Doj recently dropped a bomb: a radical proposal to tear the monopolistic chokehold of Google on the advertising technical market. The plan? Force Google to sell its advertising exchange, publicly its core auction system and, if that does not work, force the company to fully sell its publisher advertisement server. Moreover, the DOJ demands supervision and profit to ensure that Google does not only rebuild its empire in the shade.
‘Draconian’ and Dangerous: Former Trump Nat Sec Advisor sounds alarm on the plans of Doj from Biden era for Google
This is not “regulations” as some people want you to believe. In fact, this long -awaited antitrust -seeking enforcement for the Big Tech Giant who has been driven unbridled in suppressing opposing voices to left -wing causes.
For many years, Google has his monopolistic power to destroy competitors and to sign the system to his advantage. It is permitted to act with impunity, not least thanks to Obama’s pathetic antitrustamnesty, so that Big Tech could consolidate without fear of consequences. To look up that era from the other way, while Silicon Valley Innovation and censored conservative political abnormal opinions are over.
The Ministry of Trump Justice believes that Google has a monopoly on online advertisements and tries to separate it, writes Mike Davis. (Photo by Jaap Arriens/Nurphoto)
This last action of the Doj is more than justified. It is necessary. Google manages both sides of the digital advertising market, between the tools that publishers use to sell advertisements and the fairs that advertisers use to buy them. It is rigged and corrupt. And it is precisely the type of anti-competitive waste that breaks through capitalism and destroys the market of ideas.
Let us not forget who is most injured: small companies, independent media, startups that try to build something new and the ability of conservatives to speak freely. Google has systematically expressed everything that it cannot control and has punished someone who dares to compete or disagree. Whether it is demoninating Content or flat out censoration The different voices showed Google that it does not only want to win the market. It wants to control the story.
Trump can inflict the outside handy antitrust operation of Biden
Now, with the rise of generative AI, the threat is even greater. If Google is allowed to monopolize this space as with advertisements and searching, this will not only dominate the markets. It will dominate the truth itself. They manipulate what you see. With AI they will manipulate what you think. Every American freedom lover should show that fear.
So yes, this performance is much too late. But it’s not just about punishing Google. The point is to set a precedent. It’s about restoring real competition. It is about protecting American innovation, protecting our economy and defending the principles that make America great, as President Trump says.
Click here for more the opinion of Fox News
The proposed remedies of the Doj are difficult, but they can be more difficult if necessary. No half sizes or easy outputs. If Google is broken into pieces to restore honesty, break it all. And if other major technical monopolists look, they better get the message: the era of consistent empire building is over. The Trump administration will ensure that the monopolistic power of Big Tech is dismantled by the board, with the Antitrust Dream team of FTC chairman Andrew Ferguson, FTC commissioner Mark Meador, and Gail Slater, the assistant processor general of the Doj for Antitrust.
We are not over, while a handful of non -chosen technical oligarchs run this country from behind a curtain of code and censorship. Not anymore.
Break them up. Let it stick. And don’t stop until the free market is free from the Chokehold of Google.
